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~subject:"Konsumentenverhalten"
~type_genre:"Glossar enthalten"
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Konsumentenverhalten
Marketing
135
Marketingmanagement
61
Marketing management
60
Theorie
49
Theory
49
Marketing theory
27
Marketingtheorie
27
USA
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11
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4
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4
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4
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3
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3
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Graue Literatur
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Non-commercial literature
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Collection of articles of several authors
142
Sammelwerk
142
Thesis
117
Aufsatzsammlung
96
Working Paper
78
Arbeitspapier
72
Konferenzschrift
53
Lehrbuch
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Textbook
44
Bibliografie enthalten
32
Bibliography included
32
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31
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13
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Ferrell, Odies C.
2
Olson, Jerry C.
2
Peter, Jerome Paul
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Pride, William M.
2
Assael, Henry
1
Best, Roger J.
1
Piacentini, Maria
1
Russell, Edward
1
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ECONIS (ZBW)
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1
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
Consumer behaviour
Szmigin, Isabelle
;
Piacentini, Maria
-
2015
Persistent link: https://www.econbiz.de/10010465517
Saved in:
3
The last mile : creating social and economic value from behavioral insights
Soman, Dilip
-
2015
Persistent link: https://www.econbiz.de/10011382094
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4
Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
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5
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
6
Consumer behavior &
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
7
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
8
The fundamentals of
marketing
<dt.>
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
9
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
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