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Theorie
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28,961
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Anderson, Simon P.
28
Hruschka, Harald
25
Huber, Frank
25
Kerschbamer, Rudolf
23
Janssen, Maarten C. W.
21
Mullainathan, Sendhil
21
Bauer, Hans H.
20
Sheth, Jagdish N.
20
Inderst, Roman
19
Peitz, Martin
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Herweg, Fabian
18
Hildebrandt, Lutz
18
Matsushima, Noriaki
17
Sutter, Matthias
17
Vermeulen, Frederic
17
Dellaert, Benedict G. C.
16
Moraga-González, José Luis
16
Verhoef, Peter C.
16
Armstrong, Mark
15
Fishman, Arthur
15
Gierl, Heribert
15
Herrmann, Andreas
15
Jiang, Baojun
15
Samuelson, Larry
15
Boztuğ, Yasemin
14
Franses, Philip Hans
14
Grunert, Klaus G.
14
Helm, Roland
14
Ikeda, Shinsuke
14
Nevo, Aviv
14
Palma, André de
14
Shy, Oz
14
Sommer, Martin
14
Swoboda, Bernhard
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Chiappori, Pierre-André
13
Decker, Reinhold
13
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National Bureau of Economic Research
95
Springer Fachmedien Wiesbaden
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Deutscher Dialogmarketing Verband
9
INSEAD
9
European University Institute / Department of Economics
6
American Marketing Association
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
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Fördergesellschaft Marketing an der Universität Augsburg
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
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Universität Mannheim
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Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Center for Economic Research <Tilburg>
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Christian-Albrechts-Universität zu Kiel
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Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
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Edward Elgar Publishing
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European Marketing Academy
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Institut für Markt- und Distributionsforschung <Köln>
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Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
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International Association for Research in Economic Psychology
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International Telecommunications Society
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Maastricht Research School of Economics of Technology and Organizations
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Robert Schuman Centre for Advanced Studies
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Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
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Umeå universitet
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University of Cambridge / Department of Applied Economics
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University of Cambridge / Faculty of Economics
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University of Oxford / Institute of Economics and Statistics
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University of Warwick / Department of Economics
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University of Waterloo / Department of Economics
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
2
Verlag Franz Vahlen
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
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Journal of retailing and consumer services
128
NBER working paper series
95
Working paper / National Bureau of Economic Research, Inc.
86
Journal of business research : JBR
85
NBER Working Paper
82
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Discussion paper / Centre for Economic Policy Research
71
European journal of operational research : EJOR
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
International journal of industrial organization
61
Economics letters
58
Journal of economic psychology : research in economic psychology and behavioral economics
58
SpringerLink / Bücher
56
Europäische Hochschulschriften / 5
55
Gabler Edition Wissenschaft
53
Journal of economic behavior & organization : JEBO
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
CESifo working papers
42
The American economic review
42
Journal of retailing
41
Journal of marketing research : JMR
35
Journal of economics
34
Discussion paper / Tinbergen Institute
33
Discussion papers / CEPR
33
International journal of production research
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Operations research
32
Discussion paper
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Working paper
31
Applied economics
29
International journal of production economics
29
The Rand journal of economics
29
CESifo Working Paper
27
Marketing letters : a journal of research in marketing
27
Manufacturing & service operations management : M & SOM
26
European economic review : EER
25
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
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ECONIS (ZBW)
9,878
EconStor
152
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
2
Direct-Marketing in der Zukunft : Appointment-Selling durch Multi-Level-Marketing-Companies aus verhaltenswissenschaftlicher Sicht
Weinberg, Peter
;
Besemer, Simone
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 611-634)
.
2001
Persistent link: https://www.econbiz.de/10001653350
Saved in:
3
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
4
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
5
The impact of consumer fairness seeking on distribution channel selection : direct selling vs. agent selling
Yi, Zelong
;
Wang, Yulan
;
Liu, Yun
;
Chen, Ying-Ju
- In:
Production and operations management : the flagship …
27
(
2018
)
6
,
pp. 1148-1167
Persistent link: https://www.econbiz.de/10011969982
Saved in:
6
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
7
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
8
Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
Saved in:
9
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
10
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
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