Similar Search Results

Brands and competing factors in purchasing hand phones in the Malaysian market

Mahfuzur Rahman; Yusof Ismail; Al-Baity, Mohamed; Che … - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 2, pp. 75-80

Persistent link: https://www.econbiz.de/10011690741

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. …

Persistent link: https://www.econbiz.de/10014478777

Repeat-buying : facts, theory and application

Ehrenberg, Andrew S. C. - 1988 - New ed., rev

Persistent link: https://www.econbiz.de/10000742559

Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor

Ebeling, Andreas - 1994

Persistent link: https://www.econbiz.de/10000374649

Negative brand beliefs and brand usage

Winchester, Maxwell; Romaniuk, Jenni - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 355-375

Persistent link: https://www.econbiz.de/10003713996

Visualization of competitive market structure by means of choice data

Kunz, Werner (contributor) - 2007

This paper presents a method for visualizing competitive market structures based on scanner panel date where asymmetries are taken into account. For this, I combined consumer choice models based on mixed logit models with three-mode principal component analysis. This approach can be used to...