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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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The emotional attachment built through the attitudes and managerial approach to place marketing and branding : "the golden city of Kremnica, Slovakia"
Mazurek, Marica - In: Marketing places and spaces, (pp. 93-105). 2015
Persistent link: https://www.econbiz.de/10011441059
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Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria; Childers, Carla Y.; Williams, Kim H. - In: The journal of product & brand management 21 (2012) 7, pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
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The role of the flagship store location in luxury branding : an international exploratory study
Arrigo, Elisa - In: International journal of retail & distribution management 43 (2015) 6, pp. 518-537
Persistent link: https://www.econbiz.de/10011388009
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It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd; Brunner-Sperdin, Alexandra - In: The journal of brand management : an international journal 28 (2021) 3, pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
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The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella; Psimouli, Maria; Kapareliotis, Ilias - In: International journal of entrepreneurship and small … 41 (2020) 3, pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
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Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar; Dey, Dipanjan Kumar - In: Journal of electronic commerce in organizations : the … 18 (2020) 3, pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
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Transformation of Z-generation in the context of globalization and place marketing : the case of Hungarian students
Agnes, Urbanne Treutz - In: SocioEconomic challenges : SEC 4 (2020) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10012295241
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744
Persistent link: https://www.econbiz.de/10012257676