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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a … Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital … in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage …
Persistent link: https://www.econbiz.de/10014333805
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The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian (contributor);  … - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10013521033
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The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian (ed.); Herstatt, Cornelius (contributor) - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10003637039
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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
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Customer loyalty-related marketing measures in fashion markets
Möslein-Tröppner, Bodo; Stros, Michael; Říha, David - In: Central European business review : CEBR 9 (2020) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10012295064
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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
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Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen; Martos-Partal, Mercedes - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
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To understand the life cycle and customer adoption of mobile apps in modern India
Malik, Rajeshwari - In: International journal of electronic customer … 12 (2020) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10012509235