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Konsumentenverhalten
Marketing management
42
Marketingmanagement
42
Consumer behaviour
25
Innovation
25
Innovation management
23
Innovationsmanagement
23
E-commerce
22
Electronic Commerce
22
Theorie
20
Theory
20
Einzelhandel
15
Marketing theory
15
Retail trade
15
USA
14
United States
14
Internet marketing
13
Marketing
13
Beziehungsmarketing
12
Marketingtheorie
12
Online-Marketing
12
Relationship marketing
12
Distribution channel
11
Vertriebsweg
11
Competitive advantage
9
Mobile communications
9
Mobilkommunikation
9
Online retailing
9
Online-Handel
9
Strategic management
9
Strategisches Management
9
Wettbewerbsvorteil
9
Welt
8
World
8
Bibliometrics
7
Bibliometrie
7
Competitive strategy
7
Emerging economies
7
Market research
7
Marktforschung
7
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Article
15
Book / Working Paper
10
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Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
1
Konferenzschrift
1
Sammelwerk
1
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English
25
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Shankar, Venkatesh
20
Yadav, Manjit S.
4
Narang, Unnati
3
Rizley, Ross
3
Inman, J. Jeffrey
2
Kushwaha, Tarun
2
Liu, Yan
2
Ahlbom, Carl-Philip
1
Ailawadi, Kusum L.
1
Andrews, Rick
1
Bacon, Lynd D.
1
Bart, Yakov
1
Bayus, Barry L.
1
Beauchamp, J. P.
1
Belk, Russell W.
1
Berry, Leonard L.
1
Bull, J. S.
1
Carroll, J.
1
Donthu, Naveen
1
Douglass, Tom
1
Elrod, Terry
1
Ferraro, Rosellina
1
Gauri, Dinesh K.
1
Golmohammadi, Alireza
1
Grewal, Dhruv
1
Hennessey, John
1
Hennig-Thurau, Thorsten
1
Hoffman, Donna L.
1
Holland, Stephen
1
Hoyer, Wayne D.
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Johnson, Richard
1
Kalyanam, Kirthi
1
Kamakura, Wagner A.
1
Kelley, Eileen
1
Kelley, J. Eileen
1
Kleijnen, Mirella
1
Kraume, Karsten
1
Kroschke, Mirja
1
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American Marketing Association
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing
3
Mays Business School Research Paper
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
1
Marketing theory and applications
1
Report / Marketing Science Institute
1
Review of marketing research
1
UNC Kenan-Flagler Research Paper
1
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ECONIS (ZBW)
25
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1
How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 209-235)
.
1999
Persistent link: https://www.econbiz.de/10001425131
Saved in:
2
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
Saved in:
3
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
4
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
Saved in:
5
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
6
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
Saved in:
7
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
8
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
Saved in:
9
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
10
"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Inman, J. Jeffrey
;
Shankar, Venkatesh
;
Ferraro, Rosellina
-
2002
Persistent link: https://www.econbiz.de/10001716141
Saved in:
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