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Doing research projects in marketing, management and consumer research
Hackley, Christopher E. - 2003
Persistent link: https://www.econbiz.de/10001720160
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The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M. - 1973
Persistent link: https://www.econbiz.de/10000556695
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Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson - 1978
Persistent link: https://www.econbiz.de/10000558636
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Consumer evaluations of hybrid products
Rajagopal, Priyali; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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The index of consumer sentment toward marketing : validation, updated results, and demographic analysis
Gaski, John F. - In: Journal of consumer policy : consumer issues in law, … 31 (2008) 2, pp. 195-216
Persistent link: https://www.econbiz.de/10003711419
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Magic numbers for consumer marketing : key measures to evaluate marketing success
Davis, John A.; Davis, John - 2005
Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan
Persistent link: https://www.econbiz.de/10002835706
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An analysis of the consumer market
Bishop jr., Willard R.; Saunders, Richard F. - 1966
Persistent link: https://www.econbiz.de/10001917950
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Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
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Editorial: market competition and technology effects on consumerism and marketing research
Rajagopal - In: International journal of business competition and … 5 (2016) 4, pp. 153-155
Persistent link: https://www.econbiz.de/10011687351