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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 16 (2008) 3, pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
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The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Feiereisen, Stéphanie; Broderick, Amanda J.; Douglas, … - In: Psychology & marketing 26 (2009) 9, pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
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Culture and consumer behavior : contextual and compositional components
Craig, C. S.; Douglas, Susan P. - In: Handbook of developments in consumer behaviour, (pp. 47-82). 2012
Persistent link: https://www.econbiz.de/10009569512
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The role of context in assessing international marketing opportunities
Douglas, Susan P.; Craig, C. S. - In: International marketing review 28 (2011) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
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1987 AMA educators' proceedings
Douglas, Susan P. (contributor) - American Marketing Association - 1987
Persistent link: https://www.econbiz.de/10001548914
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Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 19 (2011) 3, pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
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Organizational buying behavior
Webster, Frederick E.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050221
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118