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Konsumentenverhalten
Multinationales Unternehmen
46
Transnational corporation
45
Consumer behaviour
28
Corporate social responsibility
20
International marketing
20
Ausländische Tochtergesellschaft
17
Foreign subsidiary
17
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Schlegelmilch, Bodo B.
23
Gruber, Verena
6
Öberseder, Magdalena
3
Houston, Michael J.
2
Murphy, Patrick E.
2
Rauschnabel, Philipp A.
2
Stöttinger, Barbara
2
Auruskeviciene, Vilte
1
Awanis, Sandra
1
Balabanis, George
1
Baršytė, Justina
1
Bauer, András
1
Cornwell, T. Bettina
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1
Diamantopoulos, Adamantios
1
Felix, Reto
1
Franch, Josep
1
Gineikiene, Justina
1
Haas-Kotzegger, Ursula
1
Hair, Joseph F.
1
Herz, Marc
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Hinsch, Chris
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Ivens, Bjoern S.
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Kaliauer, Magdalena
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Khan, Mubbsher Munawar
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Leonidou, Constantinos N.
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Mitchell, Vince W.
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Neciunskas, Paulius
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Palihawadana, Dayananda
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Penz, Elfriede
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Rudolph, Thomas
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Ruzeviciute, Ruta
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1
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1
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Journal of business ethics : JOBE
4
Journal of business research : JBR
4
International marketing review
2
Journal of international marketing
2
AMS review : official publication of the Academy of Marketing Science
1
International business review : the official journal of the European International Business Academy
1
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
23
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1
Measuring unethical consumer behavior across four countries
Mitchell, Vince W.
;
Balabanis, George
;
Schlegelmilch, …
- In:
Journal of business ethics : JOBE
88
(
2009
)
2
,
pp. 395-412
Persistent link: https://www.econbiz.de/10003890527
Saved in:
2
Voluntary purchase of counterfeit products : empirical evidence from four countries
Penz, Elfriede
;
Schlegelmilch, Bodo B.
;
Stöttinger, Barbara
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10003890677
Saved in:
3
The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios
;
Schlegelmilch, Bodo B.
; …
- In:
International marketing review
28
(
2011
)
5
,
pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
Saved in:
4
"‘Why don’t consumers care about CSR?"’ : a qualitative study exploring the role of CSR in consumption decisions
Öberseder, Magdalena
;
Schlegelmilch, Bodo B.
;
Gruber, …
- In:
Journal of business ethics : JOBE
104
(
2011
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10009426805
Saved in:
5
CSR practices and consumer perceptions
Öberseder, Magdalena
;
Schlegelmilch, Bodo B.
;
Murphy, …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1839-1851
Persistent link: https://www.econbiz.de/10009772360
Saved in:
6
Conceptualizing consumers' experiences of product-harm crises
Haas-Kotzegger, Ursula
;
Schlegelmilch, Bodo B.
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 112-120
Persistent link: https://www.econbiz.de/10009747206
Saved in:
7
Inferential evaluations of sustainability attributes : exploring how consumers imply product information
Gruber, Verena
;
Schlegelmilch, Bodo B.
;
Houston, Michael J.
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 440-450
Persistent link: https://www.econbiz.de/10010362500
Saved in:
8
How techniques of neutralization legitimize norm- and attitude-inconsistent consumer behavior
Gruber, Verena
;
Schlegelmilch, Bodo B.
- In:
Journal of business ethics : JOBE
121
(
2014
)
1
,
pp. 29-45
Persistent link: https://www.econbiz.de/10010363479
Saved in:
9
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
10
Consumers' perceptions of corporate social responsibility : scale development and validation
Öberseder, Magdalena
;
Schlegelmilch, Bodo B.
;
Murphy, …
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 101-115
Persistent link: https://www.econbiz.de/10010424763
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