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An analysis of post-product development market research and its effects on firms and consumers

Reed, Randal L. - 1992

Persistent link: https://www.econbiz.de/10000851212

Der amerikanische Kundenzufriedenheitsindex ACSI (American Customer Satisfaction Index)

Fornell, Claes - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 165-178). 1998

Persistent link: https://www.econbiz.de/10001303865

Relationships between providers and users of market research : the role of personal trust

Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993

Persistent link: https://www.econbiz.de/10000867282

Customer satisfaction in a global economy : challenges for the automobile industry

Johnson, Michael D. - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 1-14). 1996

Persistent link: https://www.econbiz.de/10001293682

"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model

Abe, Makoto - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 541-553

Persistent link: https://www.econbiz.de/10003868047

Perceived fairness of differential customer treatment

Mayser, Sabine - 2011

Persistent link: https://www.econbiz.de/10009690554

Marketing strategy with reference to retention of its customers : a research based study

Pant, Lalit Kumar - In: Journal of world economic review 8 (2013) 2, pp. 213-220

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Understanding customers' service experience : review and research propositions

Khan, Arif K.; Metri, Bhimaraya A. - In: International journal of business environment : IJBE 4 (2011) 1, pp. 45-62

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Relationship between sales force reputation and customer behavior : role of experiential value added by sales force

Echchakoui, Saïd - In: Journal of retailing and consumer services 28 (2016), pp. 54-66

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Anthropologist in advertising agencies : mediating structures of power and knowledge capital by managing relationships

Malefyt, Timothy de Waal - In: Journal of business anthropology 6 (2017) 1, pp. 89-101

This essay discusses how working from within an advertising agency as an anthropologist yields particular advantages in terms of presenting anthropological insights and gaining access to information that one would not have been privy to, compared to a study of advertising from the outside....

Persistent link: https://www.econbiz.de/10011695150

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