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Konsumentenverhalten
Theorie
84
Theory
84
Consumer behaviour
66
Marktforschung
32
Market research
31
Cluster analysis
22
Beziehungsmarketing
21
Relationship marketing
21
Market segmentation
20
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20
Multivariate analysis
20
consumer psychology
20
Bayesian inference
19
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19
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17
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17
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multidimensional scaling
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4
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66
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Bijmolt, Tammo H. A.
36
DeSarbo, Wayne S.
19
DeSarbo, Wayne
8
Chatterjee, Rabikar
4
Jedidi, Kamel
4
Verhoef, Peter C.
4
Wedel, Michel
4
De Soete, Geert
3
Dorotic, Matilda
3
Delre, Sebastiano A.
2
Fok, Dennis
2
Fong, Duncan K. H.
2
Gijsenberg, Maarten J.
2
Harms, Bianca
2
Heerde, Harald J. van
2
Hirche, Christian F.
2
Hoekstra, Janita Cornelia
2
Kim, Juyoung
2
Krafft, Manfred
2
Leeflang, Peter
2
Luceri, Beatrice
2
Madrigal, Robert
2
Melnyk, Valentyna
2
Paas, Leonard J.
2
Park, Joonwook
2
Ramaswamy, Venkatram
2
Rao, Vithala R.
2
Rooderkerk, Robert P.
2
Sesé, F. Javier
2
Venkatesh, R.
2
Vermunt, Jeroen K.
2
Viswanathan, Vijay
2
Aiolfi, Simone
1
Ansari, Asim
1
Arts, Joep W. C.
1
Atalay, A. Selin
1
Bechara, Antoine
1
Bellini, Silvia
1
Bijmolt, Tammo H.A
1
Bijmolt, Tammo H.A.
1
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Center for Economic Research <Tilburg>
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research : JMR
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
European journal of marketing : EJM
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Customer engagement marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Fundamentals of marketing research ; Vol. 6
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international consumer marketing
1
Journal of marketing research
1
Journal of media business studies
1
Journal of modelling in management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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ECONIS (ZBW)
66
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1
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
2
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
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3
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
4
Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira
;
Bijmolt, Tammo H. A.
;
Clement, Michel
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
Saved in:
5
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
6
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
7
You don't fool me! : consumer perceptions of digital native advertising and banner advertising
Harms, Bianca
;
Bijmolt, Tammo H. A.
;
Hoekstra, Janita …
- In:
Journal of media business studies
16
(
2019
)
4
,
pp. 275-294
Persistent link: https://www.econbiz.de/10012177004
Saved in:
8
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
9
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
10
Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de
;
Fennis, Bob Michaël
;
Bijmolt, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
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