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Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 16 (2015) 3, pp. 218-241
Persistent link: https://www.econbiz.de/10011372580
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In-store communication to improve the customer experience
Melia, Monia; Colurcio, Maria; Caridà, Angela - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 55-70
Persistent link: https://www.econbiz.de/10010474330
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Sensory Marketing in Retail : An Introduction to the Multisensory Nature of Retail Stores
Lindblom, Arto - 2023
1. Why do we choose how we choose? -- 2. Consumer psychology and psychological factors affecting our choices -- 3. The goal and scope of this book -- 4. Identifying cues and their effects in a retail store -- 5. The multisensory nature of a retail store and joint effects of cues -- 6. Factors...
Persistent link: https://www.econbiz.de/10014442231
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Stores accounts and stores control
Burton, John Henry - 1968 - 6th ed
Persistent link: https://www.econbiz.de/10000333450
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Ladengestaltung
Gröppel-Klein, Andrea; Kühn, Jochen - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 315-336). 2009
Persistent link: https://www.econbiz.de/10003766070
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The meaning of store image and store atmosphere in the store choice process
Renko, Sanda; Vignali, Gianpaolo - In: International Customer Behaviour and Retailing Research …, (pp. 61-71). 2006
Persistent link: https://www.econbiz.de/10003280090
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Zum Einfluss von Verkaufsfläche und Standort auf die Einkaufswahrscheinlichkeit
Lademann, Rainer - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 143-162). 2007
Persistent link: https://www.econbiz.de/10003468093
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The design of the store environment and its implications for retail image
Kent, A. M.; Kirby, A. E. - In: The international review of retail, distribution and … 19 (2009) 4, pp. 457-468
Persistent link: https://www.econbiz.de/10003915454
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Sortimentsoptimierung : der kombinierte Einsatz von Sortimentsreduktion und -präsentation und seine Auswirkungen auf das Kaufverhalten
Heidemann, Christina Sophia - 2010
Persistent link: https://www.econbiz.de/10008668632
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Can hedonic store environments help retailers overcome low store accessibility?
Ashley, Christy; Ligas, Mark; Chaudhuri, Arjun - In: Journal of marketing theory and practice 18 (2010) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10003997671