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Listening to consumption : towards a sonic turn in consumer research
Patterson, Maurice; Larsen, Gretchen - In: Marketing theory 19 (2019) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10012109361
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Constructing the object of research in the manner of Piet Mondrian : an integrative epistemology for consumer research
Pomiès, Anissa; Tissier-Desbordes, Elisabeth - In: Marketing theory 16 (2016) 3, pp. 279-298
Persistent link: https://www.econbiz.de/10011613534
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Back to the roots! : methodological situationalism and the postmodern lesson for studying tribes, practices, and assemblages
Woermann, Niklas - In: Marketing theory 17 (2017) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10011771402
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Befreiung von Denkblockaden durch Betrachtung von Marketingproblemen aus konstruktivistischer Sicht
Behrens, Gerold - In: Innovation in der Betriebswirtschaftslehre : Tagung der …, (pp. 119-142). 1998
Persistent link: https://www.econbiz.de/10001305310
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How do you know that? : the epistemology of consumer health decision making under conditions of risk-benefit conflict
Rogers, Zoe F.; Gould, Stephen J. - In: Psychology & marketing 32 (2015) 4, pp. 450-466
Persistent link: https://www.econbiz.de/10010527136
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Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003793804
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Practicing Qi and consuming Ki : folk epistemology and consumption rituals in Japan
Minowa, Yuko - In: Marketing theory 12 (2012) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10009539212
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The unspoken truth : a phenomenological study of changes in women's sense of self and the intimate relationship with cosmetics consumption
Liu, Chihling; Keeling, Debbie; Hogg, Margaret - 2012
Persistent link: https://www.econbiz.de/10009768168
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Consumer culture theory (re)visits actor-network theory : flattening consumption studies
Bajde, Domen - In: Marketing theory 13 (2013) 2, pp. 227-242
Persistent link: https://www.econbiz.de/10009762717
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Discursivity, difference, and disruption : genealogical reflections on the consumer culture theory heteroglasses
Thompson, Craig J.; Arnould, Eric; Giesler, Markus - In: Marketing theory 13 (2013) 2, pp. 149-174
Persistent link: https://www.econbiz.de/10009762733