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Super bowl XLVII TV advertising in the USA : male and female impressions among college students

Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36

The Super Bowl is one of the highest profile sporting events in the USA. Each year, over 100 million American consumers … Super Bowl Advertising among college students to determine what characteristics of the ads were significant what …

Persistent link: https://www.econbiz.de/10011631620

Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism

Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483

Persistent link: https://www.econbiz.de/10011979100

Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level

Balamoorthy, S.; Pandey, Mrinalini - In: International journal of applied management science 11 (2019) 3, pp. 255-276

Persistent link: https://www.econbiz.de/10012110840

Understanding responses to comedic advertising aggression : the role of vividness and gender identity

Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587

Persistent link: https://www.econbiz.de/10011849120

Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation

Roca, David; Tena, Daniel; Lázaro, Patrícia; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 1008-1023

Persistent link: https://www.econbiz.de/10011644541

Men and women watching and reading : gender and information processing opportunity effects in advertising

Papyrina, Veronika - In: Journal of marketing communications 21 (2015) 2, pp. 125-143

Persistent link: https://www.econbiz.de/10011302876

Hand movement speed in advertising elicits gender stereotypes and consumer responses

Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345

Persistent link: https://www.econbiz.de/10012796106

Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals

Voutsa, Maria C.; Tsichla, Eirini; Hatzithomas, Leonidas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 368-393

Persistent link: https://www.econbiz.de/10012670668

Appealing to men and women using sexual appeals in advertising : in the battle of the sexes, is a truce possible?

Black, Iain R.; Morton, Peta - In: Journal of marketing communications 23 (2017) 4, pp. 331-350

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Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982

Persistent link: https://www.econbiz.de/10011644537

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