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Konsumentenverhalten
Internationales Marketing
5,813
International marketing
5,091
Multinationales Unternehmen
777
Marketingmanagement
760
Marketing management
725
Transnational corporation
712
Consumer behaviour
683
Brand management
616
Markenführung
616
Welt
602
World
599
Globalisierung
525
Globalization
503
Deutschland
447
International market entry
444
Internationaler Markteintritt
444
Theorie
420
USA
420
Theory
415
Export
413
United States
407
Germany
395
KMU
346
SME
346
Markenimage
345
Brand image
342
Marketing
307
China
301
Kulturelle Identität
272
Cultural identity
270
Unternehmenserfolg
238
Firm performance
236
Brand
215
Markenartikel
211
Schwellenländer
206
Emerging economies
203
Interkulturelles Management
195
Strategisches Management
191
Werbung
187
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48
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528
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3
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471
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59
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59
Collection of articles of several authors
32
Sammelwerk
32
Hochschulschrift
25
Thesis
23
Aufsatzsammlung
19
Graue Literatur
19
Non-commercial literature
19
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10
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8
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7
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7
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7
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7
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6
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6
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5
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5
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3
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3
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3
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2
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2
Amtsdruckschrift
1
Bibliografie
1
Collection of articles written by one author
1
Company information
1
Fallstudiensammlung
1
Firmeninformation
1
Forschungsbericht
1
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1
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1
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1
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1
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English
648
German
38
French
1
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Diamantopoulos, Adamantios
12
Mooij, Marieke K. de
12
Cleveland, Mark
9
Laroche, Michel
8
Steenkamp, Jan-Benedict E. M.
7
Alden, Dana
6
Manrai, Ajay K.
6
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Magnusson, Peter
5
Nijssen, E. J.
5
Samiee, Saeed
5
Strebinger, Andreas
5
Teng, Lefa
5
Batra, Rajeev
4
Jin, Byoungho
4
Klein, Kristina
4
Krafft, Manfred
4
Kumar, V.
4
Papadopoulos, Nicolas G.
4
Riefler, Petra
4
Supphellen, Magne
4
Taylor, Charles Raymond
4
Ahlert, Dieter
3
Alserhan, Baker Ahmad
3
Bardhi, Fleura
3
Barrio-García, Salvador del
3
Bartikowski, Boris
3
Belk, Russell W.
3
Berentzen, Johannes
3
Bruno, Pascal
3
Chiu, Chi-yue
3
Coulter, Robin A.
3
Dens, Nathalie
3
Farhangmehr, Minoo
3
Grudecka, Anna
3
Guo, Xiaoling
3
Halkias, Georgios
3
Horn, Sierk
3
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IGI Global
4
American Marketing Association
2
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Athens Institute for Education and Research
1
Center for International Research in Consumers Location and Their Environments
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
European Marketing Academy
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Jung von Matt AG <Hamburg>
1
Robert Schuman Centre for Advanced Studies
1
Russell Sage Foundation
1
UNCTAD
1
Universität St. Gallen / Institut für Marketing
1
htp St. Gallen Managementberatung AG
1
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Published in...
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International marketing review
47
Journal of international marketing
39
Journal of business research : JBR
37
Journal of global marketing
24
Journal of international consumer marketing
23
Asia Pacific journal of marketing and logistics
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
12
The journal of brand management : an international journal
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of euromarketing
7
SpringerLink / Bücher
7
The journal of product & brand management
7
Cross-cultural and critical perspectives on brands
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International business review : the official journal of the European International Business Academy
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business and emerging markets : IJBEM
4
International journal of business and globalisation : IJBG
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
IMADI.net-Projektbericht
3
Psychology & marketing
3
Research in consumer behavior
3
Springer eBook Collection
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in international marketing
2
Business horizons
2
Corporate reputation review : an international journal
2
Cross cultural management : an international journal
2
Direct marketing : an international journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Entrepreneurial business and economics review : EBER
2
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Source
All
ECONIS (ZBW)
683
OLC EcoSci
3
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1
Konsumgütermarkt und Marketing in China
Song, Xueming
-
1994
Persistent link: https://www.econbiz.de/10000896378
Saved in:
2
Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de
-
1998
Persistent link: https://www.econbiz.de/10000626940
Saved in:
3
Die Internationalisierung im europäischen Einzelhandel : Ursachen, Formen und Wirkungen im Lichte einer theoretischen Analyse und empirischen Bestandsaufnahme
Lingenfelder, Michael
-
1996
Persistent link: https://www.econbiz.de/10000601493
Saved in:
4
Journal of international consumer marketing
1988-: Philadelphia, Pa. : Taylor & Francis Group
;
…
-
1.1988 -
Persistent link: https://www.econbiz.de/10000426971
Saved in:
5
Special issue : Cross-cultural business research
Huff, Lenard C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003716936
Saved in:
6
Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong
;
Cote, Joseph A.
;
Ang, Swee Hoon
;
Soo, …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
Saved in:
7
Changes in consumer behaviour due to globalization
Dahiya, Sunita
- In:
New concepts and practices related to human behaviour : …
,
(pp. 286-296)
.
2008
Persistent link: https://www.econbiz.de/10003765104
Saved in:
8
Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
Saved in:
9
Should food manufacturers care about country-of-origin effect? : an experimental study based on chocolate tasting
Camgoz, Selin Metin
;
Ertem, Pelin Sürücü
- In:
Journal of food products marketing
14
(
2008
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10003766976
Saved in:
10
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
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