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Konsumentenverhalten
Consumer behaviour
55
Brand image
31
Markenimage
29
International marketing
25
Brand management
24
Markenführung
24
Internationales Marketing
22
Designation of origin
20
Herkunftsbezeichnung
20
Brand
16
Markenartikel
16
Measurement
14
Market research
13
Marktforschung
11
Messung
11
Export
10
Theorie
9
Theory
9
United Kingdom
9
Customer satisfaction
8
Marketing management
8
Marketingmanagement
8
Structural equation model
8
Strukturgleichungsmodell
8
Beziehungsmarketing
7
Großbritannien
7
Kundenzufriedenheit
7
Marketing
7
Relationship marketing
7
USA
7
United States
7
Advertising effects
5
Dienstleistungsqualität
5
Emotion
5
Holiday behaviour
5
Partial least squares
5
Service quality
5
Urlaubsverhalten
5
Werbewirkung
5
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24
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4
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Article
48
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46
Aufsatz in Zeitschrift
46
Aufsatz im Buch
2
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2
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English
48
Author
All
Diamantopoulos, Adamantios
43
Davvetas, Vasileios
8
Arslanagic-Kalajdzic, Maja
6
Siguaw, Judy A.
6
Halkias, Georgios
4
Sheng, Xiaojing
4
Sichtmann, Christina
4
Florack, Arnd
3
Matarazzo, Michela
3
Riefler, Petra
3
Balabanis, George
2
Bartsch, Fabian
2
Fuchs, Christoph
2
Herz, Marc
2
Ketron, Seth C.
2
Kolbl, Živa
2
Oberecker, Eva M.
2
Schoefer, Klaus
2
Simpson, Penny M.
2
Zabkar, Vesna
2
Zeugner-Roth, Katharina Petra
2
Žabkar, Vesna
2
Abbott, Rachael
1
Chan, Allan
1
Chumpitaz Caceres, Rubén
1
Davydova, Olga
1
Duchowski, Andrew T.
1
Egger, Martin
1
Eisend, Martin
1
Felix, Reto
1
Fetscherin, Marc
1
Gassenheimer, Jule B.
1
Gidaković, Petar
1
Gineikiene, Justina
1
Herz, Marc Florian
1
Hunter, Gary L.
1
Koschate-Fischer, Nicole
1
Krejtz, Krzysztof
1
Liu, Lucy
1
Mandler, Timo
1
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Journal of business research : JBR
15
Journal of international marketing
11
International marketing review
4
British journal of management
2
British journal of management : BJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of service research : JSR
2
European journal of marketing : EJM
1
International journal of physical distribution & logistics management : IJPD & LM
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The journal of product & brand management
1
The journal of services marketing
1
Transformation of services marketing
1
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ECONIS (ZBW)
48
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1
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra
;
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
Saved in:
2
Consumer co-creation and the impact on intermediaries
Siguaw, Judy A.
;
Gassenheimer, Jule B.
;
Hunter, Gary L.
- In:
International journal of physical distribution & …
44
(
2014
)
1/2
,
pp. 6-22
Persistent link: https://www.econbiz.de/10010259598
Saved in:
3
Maladaptive consumer behaviors and marketing responses in a pandemic
Ketron, Seth C.
;
Siguaw, Judy A.
;
Sheng, Xiaojing
-
2021
Persistent link: https://www.econbiz.de/10012668305
Saved in:
4
Sight unseen : the role of online security indicators in visual attention to online privacy information
Sheng, Xiaojing
;
Felix, Reto
;
Saravade, Swapnil
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 218-240
Persistent link: https://www.econbiz.de/10012237805
Saved in:
5
Communities as nested servicescapes
Sheng, Xiaojing
;
Simpson, Penny M.
;
Siguaw, Judy A.
- In:
Journal of service research : JSR
20
(
2017
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10011684844
Saved in:
6
Servicescape attributes and consumer well-being
Sheng, Xiaojing
;
Siguaw, Judy A.
;
Simpson, Penny M.
- In:
The journal of services marketing
30
(
2016
)
7
,
pp. 676-685
Persistent link: https://www.econbiz.de/10011590769
Saved in:
7
The consumer affinity construct : conceptualization, qualitative investigation, and research agenda
Oberecker, Eva M.
;
Riefler, Petra
;
Diamantopoulos, …
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 23-56
Persistent link: https://www.econbiz.de/10003766122
Saved in:
8
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
9
Advancing the country image construct
Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
Saved in:
10
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
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