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Saren, Michael - In: Exploring identity : concepts and methods, (pp. 11-25). 2007

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Saren, Michael - In: The marketing review 7 (2007) 4, pp. 343-354

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Plakoyiannaki, Emmanuella; Zotos, Yorgos - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1411-1434

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