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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
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CSR : retailer activities vs consumer buying decisions
Elg, Ulf; Hultman, Jens - In: International journal of retail & distribution management 44 (2016) 6, pp. 640-657
Persistent link: https://www.econbiz.de/10011602500
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From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.; Cronin, James Martin; Burt, Steven; … - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
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An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
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The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
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Why do local South Korean market leaders supply retailer grocery brands?
Cho, Young Sang; Burt, Steven; Dawson, John A. - In: Journal of Asia Pacific business 14 (2013) 4, pp. 336-360
Persistent link: https://www.econbiz.de/10010235645
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The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
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Encouraging healthy choices in the retail store environment : combining product information and shelf allocation
Grandi, Benedetta; Burt, Steven; Cardinali, Maria Grazia - In: Journal of retailing and consumer services 61 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012581882