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A data mining framework for targeted category promotions
Reutterer, Thomas; Hornik, Kurt; March, Nicolas; … - In: Journal of business economics : JBE 87 (2017) 3, pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
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Digital channels for building collaborative consumption communities
Garrett, Alex; Straker, Karla; Wrigley, Cara - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
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The direct and reposting effects of advertorials on sales
Wang, Xia; Yu, Chunling; Dong, Lily C. - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
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The effect of effectiveness: donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - In: Journal of behavioral and experimental economics 66 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011876830
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An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
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The impact of consumer fairness seeking on distribution channel selection : direct selling vs. agent selling
Yi, Zelong; Wang, Yulan; Liu, Yun; Chen, Ying-Ju - In: Production and operations management : the flagship … 27 (2018) 6, pp. 1148-1167
Persistent link: https://www.econbiz.de/10011969982
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Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen; Helme, Donald W. - In: Health marketing quarterly 34 (2017) 4, pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise - In: Journal of retailing and consumer services 29 (2016), pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892