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Konsumentenverhalten
Corporate Social Responsibility
33,819
Corporate social responsibility
33,591
Markenführung
17,031
Brand management
17,009
Consumer behaviour
9,055
Markenimage
7,417
Brand image
7,287
Sustainable development
5,513
Nachhaltige Entwicklung
5,493
Unternehmensethik
5,334
Markenartikel
5,283
Brand
5,279
Business ethics
5,241
Corporate reputation
4,887
Firmenimage
4,860
Nachhaltigkeit
4,145
Sustainability
4,068
Stakeholder
3,823
Welt
3,297
World
3,284
corporate social responsibility
3,210
Corporate Governance
3,185
Corporate governance
3,142
Beziehungsmarketing
3,108
Relationship marketing
3,100
Unternehmenserfolg
2,812
Firm performance
2,793
Deutschland
2,746
Germany
2,648
Umweltmanagement
2,542
Environmental management
2,541
USA
2,375
United States
2,348
Social Web
2,243
Social web
2,240
Theorie
2,198
Markenpolitik
2,194
Theory
2,192
Multinationales Unternehmen
2,128
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Undetermined
4,769
Free
1,407
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Article
7,610
Book / Working Paper
1,447
Journal
1
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Article in journal
7,110
Aufsatz in Zeitschrift
7,110
Aufsatz im Buch
491
Book section
491
Hochschulschrift
193
Graue Literatur
177
Non-commercial literature
177
Thesis
142
Working Paper
126
Arbeitspapier
121
Conference paper
80
Konferenzbeitrag
80
Collection of articles of several authors
73
Sammelwerk
73
Reprint
60
Aufsatzsammlung
53
Konferenzschrift
32
Case study
27
Fallstudie
27
Conference proceedings
13
Collection of articles written by one author
12
Sammlung
12
Handbook
7
Handbuch
7
Bibliografie enthalten
5
Bibliography included
5
Ratgeber
5
Festschrift
4
Guidebook
4
Systematic review
4
Übersichtsarbeit
4
Lehrbuch
3
Amtsdruckschrift
2
Elektronischer Datenträger
2
Glossar enthalten
2
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2
Government document
2
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2
Market information
2
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2
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English
8,673
German
374
Polish
8
French
4
Italian
2
Romanian
1
Russian
1
Spanish
1
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Han, Heesup
29
Melewar, T. C.
28
Ko, Eunju
26
Sarkar, Abhigyan
24
Bang, Nguyen
21
Guzman, Francisco
20
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Khan, Imran
19
Mattila, Anna S.
19
Sarkar, Juhi Gahlot
19
Japutra, Arnold
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sen, Sankar
18
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Fatma, Mobin
16
Huber, Frank
16
Valette-Florence, Pierre
16
Bagozzi, Richard P.
15
Grohmann, Bianca
15
Swoboda, Bernhard
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Rodríguez del Bosque, Ignacio A.
14
Septianto, Felix
14
Diallo, Mbaye Fall
13
Fitzsimons, Gavan J.
13
Fournier, Susan
13
Ko, Yong Jae
13
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Information Resources Management Association
12
Springer Fachmedien Wiesbaden
12
American Marketing Association
9
IGI Global
4
National Bureau of Economic Research
4
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
Edward Elgar Publishing
3
Chambre de commerce et d'industrie de Paris
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
University of Madras / Department of Commerce
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Akademische Verlagsgemeinschaft München
1
Center of Market Oriented Product and Production Management
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fraunhofer-Institut für System- und Innovationsforschung
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft für Ökologische Kommunikation mbH
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Published in...
All
Journal of business research : JBR
481
Journal of retailing and consumer services
292
The journal of product & brand management
288
The journal of brand management : an international journal
284
Psychology & marketing
109
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
95
Journal of marketing communications
92
Journal of business ethics : JOBE
90
European journal of marketing : EJM
88
Marketing intelligence & planning
73
International journal of advertising : the review of marketing communications
65
Journal of strategic marketing
63
International journal of consumer studies
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Cogent business & management
59
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
59
Journal of marketing management : MM
58
Journal of the Academy of Marketing Science
55
International journal of internet marketing and advertising : IJIMA
54
Marketing letters : a journal of research in marketing
54
SpringerLink / Bücher
54
The journal of consumer marketing
54
Journal of global marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International marketing review
51
Journal of fashion marketing and management
51
Journal of marketing
50
Journal of promotion management : JPM
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
International journal of contemporary hospitality management
47
International journal of retail & distribution management
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
The IUP journal of brand management : IJBRM
40
Journal of hospitality marketing & management
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of international marketing
38
The international review of retail, distribution and consumer research
38
Journal of Islamic marketing
37
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Source
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ECONIS (ZBW)
9,051
EconStor
5
BASE
2
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1
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10
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9,058
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date (newest first)
date (oldest first)
1
Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam
;
Saha, Anirban
- In:
Decision
43
(
2016
)
4
,
pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
Saved in:
2
Shaping corporate brands : from product features to corporate mission
Pace, Stefano
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
Saved in:
3
How does materialistic attitude influence the impact of corporate brand on the customers' intention to donate to corporates' charity?
Aluisius Hery Pratono
;
Tjahjono, Godo
- In:
Humanomics
33
(
2017
)
4
,
pp. 484-498
Persistent link: https://www.econbiz.de/10011783853
Saved in:
4
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Saved in:
5
Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna
;
Scandelius, Christina
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
Saved in:
6
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
7
Where, when, and who : corporate social responsibility and brand value : a global panel study
Pope, Shawn
;
Kim, Jimi
- In:
Business & society
61
(
2022
)
6
,
pp. 1631-1683
Persistent link: https://www.econbiz.de/10013268194
Saved in:
8
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
9
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Saved in:
10
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
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