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Transgressing a group value in a transcultural experience : immigrants' affective response to perceived social identity threats
Carvalho, Sergio W.; Fazel, Hesham; Trifts, Valerie - In: Journal of business research : JBR 91 (2018), pp. 326-333
Persistent link: https://www.econbiz.de/10011903212
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Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie; Aghakhani, Hamed - In: Journal of marketing communications 25 (2019) 6, pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
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Consumer self-construal and trust as determinants of the reactance to a recommender advice
Aljukhadar, Muhammad; Trifts, Valerie; Senecal, Sylvain - In: Psychology & marketing 34 (2017) 7, pp. 708-719
Persistent link: https://www.econbiz.de/10011738070
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The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.; Carvalho, Sergio W.; Trifts, Valerie - In: The journal of product & brand management 31 (2022) 4, pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
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Interactive consumer decision aids
Murray, Kyle B.; Häubl, Gerald - In: Handbook of marketing decision models, (pp. 55-77). 2008
Persistent link: https://www.econbiz.de/10003755260
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Choice under restrictions
Botti, Simona; Broniarczyk, Susan; Häubl, Gerald; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
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Tunnel vision : local behavioral influences on consumer decisions in product search
Häubl, Gerald; Dellaert, Benedict G. C.; Donkers, Bas - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 438-455
Persistent link: https://www.econbiz.de/10003984416
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Self-regulatory strength and consumers' relinquishment of decision control : when less effortful decisions are more resource depleting
Usta, Murat; Häubl, Gerald - In: Journal of marketing research : JMR 48 (2011) 2, pp. 403-412
Persistent link: https://www.econbiz.de/10008988428
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The signature effect : signing influences consumption-related behavior by priming self-identity
Kettle, Keri L.; Häubl, Gerald - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 474-489
Persistent link: https://www.econbiz.de/10009375703
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Freedom of choice, ease of use, and the formation of interface preferences
Murray, Kyle B.; Häubl, Gerald - In: Management information systems : mis quarterly 35 (2011) 4, pp. 955-976
Persistent link: https://www.econbiz.de/10009380104