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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
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Customer delight : a review and agenda for research
Barnes, Donald C.; Krallman, Alexandra - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 174-195
Persistent link: https://www.econbiz.de/10012181615
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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Revealed reader preference for marketing journals
Hofacker, Charles F.; Gleim, Mark R.; Lawson, Stephanie J. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 238-247
Persistent link: https://www.econbiz.de/10003851361
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Researching Muslim consumers : do they represent the fourth-billion consumer segment?
Alserhan, Baker Ahmad; Alserhan, Zeid Ahmad - In: Journal of Islamic marketing : JIMA 3 (2012) 2, pp. 121-138
Persistent link: https://www.econbiz.de/10009575254
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The birth of consumer behavior : motivation research in the 1940s and 1950s
Fullerton, Ronald A. - In: Journal of historical research in marketing 5 (2013) 2, pp. 212-222
Persistent link: https://www.econbiz.de/10009758437
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"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Bode, Matthias; Ostergaard, Per - In: Marketing theory 13 (2013) 2, pp. 175-192
Persistent link: https://www.econbiz.de/10009762730
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Jargon as imagining : Barthes' semiotics and excavating subcultural communication
Burgh-Woodman, Hélène de; Brace-Govan, Jan - In: Qualitative market research : an international journal 11 (2008) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10003698918
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Writing consumer research : the world according to Belk
Brown, Stephen; Jensen Schau, Hope - In: Journal of consumer behaviour : an international … 6 (2007) 6, pp. 349-368
Persistent link: https://www.econbiz.de/10003617584