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The consumer affinity construct : conceptualization, qualitative investigation, and research agenda
Oberecker, Eva M.; Riefler, Petra; Diamantopoulos, … - In: Journal of international marketing 16 (2008) 3, pp. 23-56
Persistent link: https://www.econbiz.de/10003766122
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On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios; Davvetas, Vasileios; … - In: Journal of international marketing 27 (2019) 4, pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
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Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios; Davydova, Olga; … - In: Journal of business research : JBR 104 (2019), pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
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The relational value of perceived brand globalness and localness
Sichtmann, Christina; Davvetas, Vasileios; … - In: Journal of business research : JBR 104 (2019), pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
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Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 104 (2019), pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
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How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 4, pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
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How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc; Diamantopoulos, Adamantios; Chan, Allan; … - In: The journal of product & brand management 24 (2015) 2, pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
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Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
Zeugner-Roth, Katharina Petra; Žabkar, Vesna; … - In: Journal of international marketing 23 (2015) 2, pp. 25-54
Persistent link: https://www.econbiz.de/10011292298
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Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 108 (2020), pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
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I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc; Diamantopoulos, Adamantios - In: Journal of international marketing 25 (2017) 2, pp. 52-71
Persistent link: https://www.econbiz.de/10011709607