//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Pester power : a battle of wil...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Children
18,386
Kinder
18,239
Marketingmanagement
16,911
Marketing management
16,093
Marketing
3,835
Gesundheit
3,695
Consumer behaviour
3,625
Health
3,613
USA
3,611
Deutschland
3,503
United States
3,251
Theorie
3,147
Theory
3,065
Germany
3,035
Zielgruppe
2,843
Eltern
2,801
Parents
2,566
Bildungsniveau
2,475
Target group
2,447
Educational achievement
2,349
Kind
2,268
Beziehungsmarketing
2,055
Relationship marketing
2,050
Familie
1,860
Schätzung
1,811
Mütter
1,728
Estimation
1,701
Mothers
1,677
Family
1,615
Markenführung
1,516
Brand management
1,514
Online-Marketing
1,412
children
1,392
Internet marketing
1,373
Sozialisation
1,352
Kognition
1,276
Kinderbetreuung
1,275
Fertility
1,272
Fertilität
1,247
more ...
less ...
Online availability
All
Undetermined
1,180
Free
525
Type of publication
All
Article
2,533
Book / Working Paper
1,095
Journal
8
Type of publication (narrower categories)
All
Article in journal
2,237
Aufsatz in Zeitschrift
2,237
Aufsatz im Buch
304
Book section
304
Graue Literatur
206
Non-commercial literature
206
Hochschulschrift
187
Thesis
147
Working Paper
141
Arbeitspapier
131
Collection of articles of several authors
100
Sammelwerk
100
Aufsatzsammlung
66
Bibliografie enthalten
46
Bibliography included
46
Konferenzschrift
41
Lehrbuch
32
Textbook
31
Case study
29
Fallstudie
29
Conference paper
26
Konferenzbeitrag
26
Conference proceedings
22
Reprint
17
Collection of articles written by one author
14
Ratgeber
14
Sammlung
14
Guidebook
11
Handbook
10
Handbuch
10
Glossar enthalten
9
Glossary included
9
Festschrift
4
Umfrage
4
Interview
3
Mehrbändiges Werk
3
Multi-volume publication
3
Statistik
3
Accompanied by computer file
2
Amtsdruckschrift
2
more ...
less ...
Language
All
English
3,138
German
476
French
10
Polish
9
Hungarian
1
Russian
1
Slovak
1
Turkish
1
Undetermined
1
more ...
less ...
Author
All
Wiedmann, Klaus-Peter
13
Sheth, Jagdish N.
11
Hudders, Liselot
10
Chan, Kara
9
Hawkins, Del I.
9
Moschis, George P.
9
Bauer, Hans H.
8
Best, Roger J.
8
Dewitte, Siegfried
8
Esch, Franz-Rudolf
8
Gierl, Heribert
8
Homburg, Christian
8
Ko, Eunju
8
Melewar, T. C.
8
Spann, Martin
8
Gbadamosi, Ayantunji
7
Kumar, V.
7
Laroche, Michel
7
Olson, Jerry C.
7
Pelsmacker, Patrick de
7
Peter, Jerome Paul
7
Rajagopal
7
Verhoef, Peter C.
7
Bruwer, Johan
6
Faultrier, Brigitte de
6
Foxall, Gordon R.
6
Halfmann, Marion
6
Kim, Jungkeun
6
Loureiro, Sandra Maria Correia
6
Lowrey, Tina M.
6
Matthes, Jörg
6
Mothersbaugh, David L.
6
Naderer, Brigitte
6
Schumann, Jan Hendrik
6
Smith, N. Craig
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Campbell, Margaret C.
5
Chaplin, Lan Nguyen
5
more ...
less ...
Institution
All
American Marketing Association
26
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
Springer Fachmedien Wiesbaden
4
European Society for Opinion and Marketing Research
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
National Bureau of Economic Research
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel-Springer-Verlag / Marketing Anzeigen
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Center for Economic Research <Tilburg>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutsches Weininstitut
1
Deutschland / Umweltbundesamt
1
Diplomica Verlag GmbH
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Ebert-Stiftung / Abteilung Arbeits- und Sozialforschung
1
Friedrich-Schiller-Universität Jena
1
more ...
less ...
Published in...
All
Journal of business research : JBR
91
Young consumers : insight and ideas for responsible marketers
82
Journal of retailing and consumer services
67
Journal of marketing communications
40
International journal of retail & distribution management
36
Psychology & marketing
34
International journal of consumer studies
33
European journal of marketing : EJM
31
The journal of consumer marketing
30
Journal of marketing management : MM
29
The journal of product & brand management
29
Journal of marketing
28
Marketing intelligence & planning
26
The journal of brand management : an international journal
26
SpringerLink / Bücher
25
Asia Pacific journal of marketing and logistics
24
Journal of retailing
24
International journal of advertising : the review of marketing communications
21
Journal of Islamic marketing : JIMA
21
Journal of the Academy of Marketing Science
21
Journal of strategic marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Cogent business & management
17
Journal of fashion marketing and management
17
Journal of food products marketing
17
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
16
Journal of consumer behaviour : an international research review
16
Journal of marketing theory and practice
15
Springer eBook Collection
15
International journal of hospitality management
14
International review on public and non-profit marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of international consumer marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
more ...
less ...
Source
All
ECONIS (ZBW)
3,624
EconStor
11
OLC EcoSci
1
Showing
1
-
10
of
3,636
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial:
Children
as consumers
Pourali, Parastoo
;
Zadeh, Nasrin Razavian
;
Yahyaei, Behrooz
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 509-510
Persistent link: https://www.econbiz.de/10011619960
Saved in:
2
Children
's
socialization
in consumption : the role of marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
3
Family consumption systems in Africa : a focus on
children
Gbadamosi, Ayantunji
- In:
The Routledge companion to business in Africa
,
(pp. 146-159)
.
2015
Persistent link: https://www.econbiz.de/10010393200
Saved in:
4
The influence of
children
on family purchasing decisions in Turkey
Guneri, B.
;
Yurt, O.
;
Kaplan, M. D.
;
Delen, M.
- In:
Asian journal of marketing : the official journal of …
3
(
2009
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10003870797
Saved in:
5
The influence of
children
on family purchasing decisions in Turkey
Guneri, B.
;
Yurt, O.
;
Kaplan, M. D.
;
Delen, M.
- In:
Asian journal of marketing : the official journal of …
4
(
2010
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10003985790
Saved in:
6
Future Kids : die geheimen Wünsche und wa(h)ren Bedürfnisse der Konsumenten von morgen
Kirig, Anja
;
Friedemann, Christiane
;
Langwieser, Corinna
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003966696
Saved in:
7
Ambiguties and paradoxes in
children
's talk about marketing breakfast cereals with toys
Sparrman, Anna
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10003933447
Saved in:
8
This little kiddy went to market : the corporate capture of childhood
Beder, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003849329
Saved in:
9
Erkennen und verstehen
Kinder
kontextverbundene Markenpräsentationen?
Grohs, Reinhard
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008989478
Saved in:
10
Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->