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Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter; Westjohn, Stanford A.; Sirianni, Nancy J. - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
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Crossing the border : changes in self and brands
Guzman, Francisco; Paswan, Audhesh K.; Fabrize, Robert O. - In: The journal of consumer marketing 34 (2017) 4, pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
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Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.; Papadopoulos, Nicolas G. - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
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Antecedents of nation brand personality
Song, Young-a; Sung, Yongjun - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
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Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren; Wang, Cheng Lu; Liu, Jiaojiao; Zhou, Liying - In: International journal of consumer studies 47 (2023) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
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Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti; Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
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Country image management : Brand Spain in the United States (U.S.)
Kilduff, Kerry; Núñez-Tabales, Julia M. - In: Regional and sectoral economic studies : RSES 14 (2014) 2, pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
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Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John; Godwin, Lynn - In: Journal of international consumer marketing 35 (2023) 5, pp. 451-463
Persistent link: https://www.econbiz.de/10014422396