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Factors affecting online tourism group buying and the moderating role of loyalty

Kim, Myung-Ja; Lee, Choong-Ki; Chung, Namho; Kim, Woo Gon - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 380-394

Persistent link: https://www.econbiz.de/10010358298

Impact of the congruence between brand personality and consumer personality on emotional loyalty : what makes apple and samsung different

Letukytė, Neda; Urbonavičius, Sigitas - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 59-77

Persistent link: https://www.econbiz.de/10013336017

Understanding drivers of consumer loyalty in the banking industry : a comparative study of Generation Z individuals exhibiting high vs. low financial literacy

Vlašić, Goran; Keleminić, Kristijan; Šubić, Roman - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 213-235

Persistent link: https://www.econbiz.de/10013502526

How does customer advocacy influence brand loyalty? : a serial mediation of brand relationship quality and brand trust

Sarmad, Imran; Ali, Rizwan - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 191-213

A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes behind these correlations are yet not fully understood. The purpose of this study is to investigate the relation that exists between customer advocacy and brand loyalty in the...

Persistent link: https://www.econbiz.de/10014261198

A patron, a referral and why in Macau casinos : the case of mainland Chinese gamblers

Zeng, Zhong Lu; Prentice, Catherine - In: International journal of hospitality management 36 (2014), pp. 167-175

Persistent link: https://www.econbiz.de/10010239298

The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty : the mediating role of trust and cognitive dissonance

Sharifi, Seyed Shahin; Esfidani, Mohammad Rahim - In: International journal of retail & distribution management 42 (2014) 6, pp. 553-575

Persistent link: https://www.econbiz.de/10010386524

Attitudinal loyalty, behavioural loyalty and social media : an introspection

Hawkins, Kerrie; Vel, Prakash - In: The marketing review 13 (2013) 2, pp. 125-141

Persistent link: https://www.econbiz.de/10010200657

Integrating consumer characteristics into the stochastic modelling of purchase loyalty

Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690

Persistent link: https://www.econbiz.de/10010201724

Exploring the link between customer experience-loyalty-consumer spend

Srivasta, Mala; Kaul, Dimple - In: Journal of retailing and consumer services 31 (2016), pp. 277-286

Persistent link: https://www.econbiz.de/10011528711

Service marketing tools influencing attitudinal loyalty and behavioural loyalty

Chen, Tser-yieth; Hsu, Hsin-Swai - In: International journal of electronic customer … 7 (2013) 3/4, pp. 173-190

Persistent link: https://www.econbiz.de/10010396378