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Konsumentenverhalten
Relationship marketing
26,165
Beziehungsmarketing
25,491
Consumer behaviour
9,552
Customer satisfaction
5,646
Kundenzufriedenheit
5,604
Neural networks
4,647
Theorie
4,568
Theory
4,535
Neuronale Netze
4,382
Structural equation model
4,162
Strukturgleichungsmodell
4,140
Service quality
4,100
Dienstleistungsqualität
4,086
Brand management
2,684
Markenführung
2,681
Deutschland
2,514
Germany
2,460
Lieferantenmanagement
2,282
Supplier relationship management
2,281
Social Web
2,149
Social web
2,148
Prognoseverfahren
2,056
Forecasting model
2,041
Markenimage
2,002
Brand image
2,000
Marketingmanagement
1,945
Marketing management
1,934
Electronic Commerce
1,799
E-commerce
1,749
Online-Marketing
1,669
Internet marketing
1,652
Kundenwert
1,491
Customer value
1,462
Customer integration
1,461
Kundenintegration
1,460
Vertrauen
1,454
Confidence
1,450
Einzelhandel
1,413
Retail trade
1,404
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Undetermined
4,874
Free
1,545
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Article
7,985
Book / Working Paper
1,534
Journal
3
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Article in journal
7,520
Aufsatz in Zeitschrift
7,520
Aufsatz im Buch
429
Book section
429
Hochschulschrift
269
Graue Literatur
208
Non-commercial literature
208
Thesis
208
Working Paper
146
Arbeitspapier
141
Conference paper
79
Konferenzbeitrag
79
Collection of articles of several authors
74
Sammelwerk
74
Aufsatzsammlung
55
Case study
19
Fallstudie
19
Bibliografie enthalten
17
Bibliography included
17
Konferenzschrift
15
Lehrbuch
15
Collection of articles written by one author
14
Sammlung
14
Handbook
13
Handbuch
13
Textbook
12
Reprint
10
Conference proceedings
9
Glossar enthalten
7
Glossary included
7
Ratgeber
7
Guidebook
6
Festschrift
4
Interview
2
Mehrbändiges Werk
2
Multi-volume publication
2
Systematic review
2
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2
Company information
1
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1
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English
9,033
German
489
French
2
Czech
1
Italian
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Dutch
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Polish
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Han, Heesup
42
Hollebeek, Linda D.
35
Mattila, Anna S.
30
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
24
Huber, Frank
23
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Schramm-Klein, Hanna
17
Usman, Osly
17
Grewal, Dhruv
16
Khan, Imran
16
So, Kevin Kam Fung
16
Balaji, M. S.
15
Gil Saura, Irene
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Rahman, Zillur
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Bauer, Hans H.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Bilgihan, Anil
13
Blut, Markus
13
Das, Gopal
13
Evanschitzky, Heiner
13
Fetscherin, Marc
13
Malthouse, Edward C.
13
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American Marketing Association
8
Springer Fachmedien Wiesbaden
8
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Springer-Verlag GmbH
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Logos Verlag Berlin
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Technische Universität Dresden
1
United Nations
1
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Journal of retailing and consumer services
486
Journal of business research : JBR
382
International journal of hospitality management
174
The journal of services marketing
119
The journal of product & brand management
100
The journal of brand management : an international journal
85
Journal of the Academy of Marketing Science
83
Asia Pacific journal of marketing and logistics
78
Cogent business & management
77
Psychology & marketing
77
Journal of travel and tourism marketing
76
Journal of hospitality marketing & management
75
Journal of retailing
70
International journal of contemporary hospitality management
69
Journal of strategic marketing
67
The service industries journal
67
Marketing intelligence & planning
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
The international review of retail, distribution and consumer research
60
European journal of marketing : EJM
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of service management
56
International journal of internet marketing and advertising : IJIMA
53
Services marketing quarterly
53
International journal of retail & distribution management
52
Journal of marketing
52
International journal of electronic marketing and retailing : IJEMR
51
Tourism management : research, policies, practice
51
Journal of service research : JSR
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
SpringerLink / Bücher
45
The international journal of bank marketing : IJBM
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
International journal of retail and distribution management
42
Service business
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Technological forecasting & social change : an international journal
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
International journal of consumer studies
37
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Source
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ECONIS (ZBW)
9,508
EconStor
6
OLC EcoSci
6
BASE
1
USB Cologne (EcoSocSci)
1
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1
Airbnb experiences : travelers' purchase behavior and word-of-mouth
Purohit, Sonal
;
Arora, Rakhi
;
Nunkoo, Robin
;
Goolaup, …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1569-1587
Persistent link: https://www.econbiz.de/10014368602
Saved in:
2
Customer loyalty in the ADSL services market in Spain : background and moderating effects
Miranda, F. Javier
;
Rubio, Sergio
;
Chamorro, Antonio
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010346098
Saved in:
3
Customer demand prediction of service-oriented manufacturing incorporating customer satisfaction
Cao, Jin
;
Jiang, Zhibin
;
Wang, Kangzhou
- In:
International journal of production research
54
(
2016
)
5/6
,
pp. 1303-1321
Persistent link: https://www.econbiz.de/10011495069
Saved in:
4
Relationship between service quality, consumer values, satisfaction and loyalty : an empirical study of a shopping mall
Campos, Domingos Fernandes
;
Barros, Kelson Wagner da Silva
- In:
International journal of services and operations …
39
(
2021
)
4
,
pp. 541-562
Persistent link: https://www.econbiz.de/10012693067
Saved in:
5
A study of the relationship between service atmosphere and customer loyalty with specific reference to structural equation modelling
Emir, Oktay
- In:
Economic research
29
(
2016
)
1
,
pp. 706-720
Persistent link: https://www.econbiz.de/10012221981
Saved in:
6
An empirical study on apparel retail service quality and its impact on customer loyalty in specialty store
Prakash, N.
;
Somasundaram, R.
;
Krishnamoorthy, V.
- In:
International journal of services and operations management
30
(
2018
)
4
,
pp. 505-519
Persistent link: https://www.econbiz.de/10011927285
Saved in:
7
Influence of psycho-demographic variables of customers on their expectations and satisfaction towards retail store image attributes
Anuradha, A.
- In:
International journal of business innovation and research
14
(
2017
)
4
,
pp. 439-459
Persistent link: https://www.econbiz.de/10011863338
Saved in:
8
Emoticons are not for everyone : the role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intent...
Hegner, Sabrina
;
Lotze, Carlotta
;
Beldad, Ardion Daroca
- In:
Tourism and hospitality research : THR
21
(
2021
)
3
,
pp. 317-329
Persistent link: https://www.econbiz.de/10012593210
Saved in:
9
Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation
Li, Yinxing
;
Xing, Aijing
;
Terui, Nobuhiko
- In:
Service science
15
(
2023
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014293788
Saved in:
10
The impact of service experience on sustainable customer engagement : the mediation of green perceived value and customer satisfaction
Yan, Dongwei
;
Wang, Chenke
;
Sun, Tianyi
;
Wen, Decheng
- In:
Corporate social responsibility and environmental management
31
(
2024
)
3
,
pp. 2175-2194
Persistent link: https://www.econbiz.de/10014531293
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