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Usman, Osly
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Filieri, Raffaele
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Benbasat, Izak
17
Law, Chun Hung Roberts
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Dennis, Charles
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Hackl, Franz
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Kukar-Kinney, Monika
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Kumar, Dr. Vinay
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Pauwels, Koen
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Winter-Ebmer, Rudolf
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14
Hollebeek, Linda D.
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Kalia, Prateek
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Akram, Umair
13
Breugelmans, Els
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Khare, Arpita
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Ko, Eunju
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Martínez-López, Francisco J.
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Rana, Nripendra P.
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Scheinbaum, Angeline Close
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Baier, Daniel
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Chung, Namho
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Forsythe, Sandra
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Grewal, Dhruv
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Rabinovich, Elliot
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Reijmersdal, Eva A. van
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Román, Sergio
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Seo, Yuri
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Tan, Yong
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Urban, Glen L.
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Civelek, Mustafa Emre
11
Hosanagar, Kartik
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Jin, Ginger Zhe
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Kim, Minjeong
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11
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RWTH Aachen
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OECD
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Books on Demand GmbH <Norderstedt>
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IGI Global
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Edward Elgar Publishing
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Technische Universität Braunschweig
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Universität Mannheim
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Campus Verlag
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Friedrich-Schiller-Universität Jena
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Maastricht Research School of Economics of Technology and Organizations
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Peter Lang GmbH
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Allgemeine Gesellschaft für Philosophie in Deutschland
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Association of National Advertisers
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Deutsch-Algerische Industrie- und Handelskammer
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Journal of retailing and consumer services
472
Journal of business research : JBR
322
International journal of internet marketing and advertising : IJIMA
162
Journal of internet commerce
137
International journal of electronic marketing and retailing : IJEMR
132
Electronic commerce research
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
International journal of hospitality management
92
Cogent business & management
84
Journal of marketing communications
80
Psychology & marketing
79
Asia Pacific journal of marketing and logistics
78
International journal of advertising : the review of marketing communications
76
Journal of electronic commerce research : JECR
74
International journal of consumer studies
71
Information systems research : ISR
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
International journal of e-business research : an official publication of the Information Resources Management Association
66
Journal of promotion management : innovations in planning and applied research
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
International journal of retail & distribution management
65
Journal of retailing
63
International journal of business information systems : IJBIS
62
The international review of retail, distribution and consumer research
61
International journal of electronic commerce : IJEC
59
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
52
Tourism management : research, policies, practice
52
Journal of fashion marketing and management
51
Technological forecasting & social change : an international journal
50
Journal of management information systems : JMIS
49
International journal of retail and distribution management
48
Journal of marketing
48
International journal of technology marketing : IJTMkt
46
Young consumers : insight and ideas for responsible marketers
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Electronic commerce research and applications
43
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ECONIS (ZBW)
10,506
EconStor
11
OLC EcoSci
2
USB Cologne (EcoSocSci)
2
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1
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
2
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
3
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
Saved in:
4
It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
Saved in:
5
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
6
Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB
Agag, Gomaa M.
;
Khashan, Mohamed A.
;
ElGayaar, Mohammed H.
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 101-130
Persistent link: https://www.econbiz.de/10012257454
Saved in:
7
Strengthening loyalty of online gamers : goal gradient perspective
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 128-147
Persistent link: https://www.econbiz.de/10011654531
Saved in:
8
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
9
"Level up" : leveraging skill and engagement to maximize player game-play in online video games
Huang, Yan
;
Jasin, Stefanus
;
Manchanda, Puneet
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 927-947
Persistent link: https://www.econbiz.de/10012118902
Saved in:
10
Disrupting unwanted habits in online gambling through information technology
Hou, Jinghui
;
Kim, Keehyung
;
Kim, Sung S.
;
Ma, Xiao
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1213-1247
Persistent link: https://www.econbiz.de/10012198666
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