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Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach

Kwon, Youngbum; Kwak, Dae Hee - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 2, pp. 100-114

Persistent link: https://www.econbiz.de/10010383802

The influence of non-transactional fan engagement on merchandise consumption

Huettermann, Marcel; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 48-61

Persistent link: https://www.econbiz.de/10013198833

Factors influencing impulse buying of sports team merchandise in developing country : an empirical investigation

Salman, Mehrukh; Khan, Shamila; Gul, Mohammad Saif Aly - In: Pakistan journal of commerce and social sciences 8 (2014) 1, pp. 185-200

Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team merchandise. AMOS was used to compute the variables for...

Persistent link: https://www.econbiz.de/10011926255

Factors affecting consumer repurchase of university sports team merchandise

Childs, Michelle; Hardin, Robin; Koo, Win - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 389-406

Persistent link: https://www.econbiz.de/10012168855

Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities

Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19

Persistent link: https://www.econbiz.de/10010234358

The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league

Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66

Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very little research has been done on the direct and...

Persistent link: https://www.econbiz.de/10015067079