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Konsumentenverhalten
Marketing
29,185
Beziehungsmarketing
25,192
Relationship marketing
25,164
Markenführung
17,031
Brand management
17,009
Consumer behaviour
16,462
Thailand
13,042
Markenartikel
9,129
Brand
8,034
Markenimage
7,826
Brand image
7,657
Marketingmanagement
6,222
Marketing management
5,962
Deutschland
5,867
Theorie
5,808
Theory
5,769
Kundenzufriedenheit
5,591
Customer satisfaction
5,589
Germany
5,164
Dienstleistungsqualität
4,088
Service quality
4,088
Social Web
3,567
Social web
3,562
USA
3,355
Online-Marketing
3,246
United States
3,209
Internet marketing
3,195
Lieferantenmanagement
2,638
Supplier relationship management
2,635
marketing
2,538
Electronic Commerce
2,343
Einzelhandel
2,333
Markenpolitik
2,296
Retail trade
2,208
E-commerce
2,064
Strategisches Management
2,011
Innovation
1,829
Werbung
1,767
Malaysia
1,671
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Undetermined
7,779
Free
2,524
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Article
13,067
Book / Working Paper
3,398
Journal
23
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Article in journal
12,043
Aufsatz in Zeitschrift
12,043
Aufsatz im Buch
995
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995
Hochschulschrift
544
Graue Literatur
498
Non-commercial literature
498
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422
Working Paper
343
Arbeitspapier
327
Collection of articles of several authors
232
Sammelwerk
232
Aufsatzsammlung
156
Conference paper
134
Konferenzbeitrag
134
Reprint
76
Konferenzschrift
71
Lehrbuch
64
Case study
57
Fallstudie
57
Bibliografie enthalten
54
Bibliography included
54
Textbook
54
Conference proceedings
40
Collection of articles written by one author
26
Sammlung
26
Handbook
24
Handbuch
24
Ratgeber
21
Guidebook
17
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16
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16
Festschrift
9
Systematic review
7
Übersichtsarbeit
7
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6
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6
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6
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6
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5
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English
15,320
German
1,149
French
15
Polish
12
Russian
3
Undetermined
3
Italian
2
Dutch
2
Arabic
1
Czech
1
Hungarian
1
Norwegian
1
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Han, Heesup
54
Phau, Ian
40
Hollebeek, Linda D.
37
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
34
Huber, Frank
34
Mattila, Anna S.
32
Wiedmann, Klaus-Peter
32
Ko, Eunju
30
Kumar, V.
30
Verhoef, Peter C.
30
Melewar, T. C.
28
Dawes, John
27
Herrmann, Andreas
27
Sarkar, Abhigyan
26
Swoboda, Bernhard
26
Usman, Osly
26
Bauer, Hans H.
24
Keller, Kevin Lane
24
Prentice, Catherine
23
Japutra, Arnold
22
Walsh, Gianfranco
22
Bagozzi, Richard P.
21
Diamantopoulos, Adamantios
21
Sreejesh, S.
21
Klaus, Philipp
20
Romaniuk, Jenni
20
Veloutsou, Cleopatra
20
Ahn, Jiseon
19
Grewal, Dhruv
19
Guzman, Francisco
19
Khan, Imran
19
MacInnis, Deborah J.
19
Mittal, Vikas
19
Paul, Justin
19
Rather, Raouf Ahmad
19
Sarkar, Juhi Gahlot
19
Vrontis, Demetris
19
Balaji, M. S.
18
Foscht, Thomas
18
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American Marketing Association
24
Springer Fachmedien Wiesbaden
24
Information Resources Management Association
10
Verlag Dr. Kovač
7
Edward Elgar Publishing
6
National Bureau of Economic Research
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
Helmut-Schmidt-Universität
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Chambre de commerce et d'industrie de Paris
2
European Marketing Academy
2
Europäische Kommission
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Hochschule für Wirtschaft und Politik
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Springer-Verlag GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Universität Mannheim
2
Weltwirtschaftsforum
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
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Published in...
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Journal of business research : JBR
698
Journal of retailing and consumer services
640
The journal of brand management : an international journal
310
The journal of product & brand management
301
International journal of hospitality management
201
Psychology & marketing
167
Asia Pacific journal of marketing and logistics
143
The journal of services marketing
128
European journal of marketing : EJM
121
Journal of the Academy of Marketing Science
120
Journal of strategic marketing
109
SpringerLink / Bücher
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Cogent business & management
104
Marketing intelligence & planning
99
Journal of marketing
96
Journal of retailing
95
Journal of marketing communications
90
Journal of travel and tourism marketing
88
Journal of hospitality marketing & management
86
The international review of retail, distribution and consumer research
86
International journal of contemporary hospitality management
85
Journal of international consumer marketing
82
Journal of marketing management : MM
82
International journal of consumer studies
79
International journal of retail & distribution management
78
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
78
The service industries journal
78
Marketing letters : a journal of research in marketing
77
The journal of consumer marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
International journal of internet marketing and advertising : IJIMA
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of fashion marketing and management
68
Journal of promotion management : innovations in planning and applied research
68
Journal of global marketing
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
International journal of advertising : the review of marketing communications
60
Tourism management : research, policies, practice
60
Journal of service management
59
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Source
All
ECONIS (ZBW)
16,452
EconStor
19
OLC EcoSci
8
USB Cologne (EcoSocSci)
4
RePEc
3
BASE
2
Showing
1
-
10
of
16,488
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of community relationship management, relationship
marketing
orientation, customer engagement, and
brand
trust on
brand
loyalty : the case of a commercial bank in
Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
2
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
3
Consumer engagement in online
brand
communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
4
Brand
power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
5
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
6
Investigating the strategic
marketing
significance of
brand
love in developing and nurturing consumer-
brand
relationships via film
branding
: a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
7
Is your
brand
a one-night stand? : managing consumer-
brand
relationships
Neudecker, Niels
;
Hupp, Oliver
;
Stein, Alexandra
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010256434
Saved in:
8
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
Saved in:
9
Exploring the changing role of
brand
archetypes in customer-
brand
relationships : why try to be a hero when your
brand
can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
10
Effects of social media
marketing
and selected
marketing
constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
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