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Konsumentenverhalten
Marketing
14
USA
13
Consumer behaviour
11
Marktforschung
11
United States
10
Strategisches Management
9
Marketing management
8
Marketingmanagement
8
Partial least squares
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Business ethics
7
Partielle kleinste Quadrate
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Unternehmensethik
7
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6
Meta-Analyse
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Relationship marketing
6
Theorie
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Theory
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Innovation
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Kleinste-Quadrate-Methode
5
Least squares method
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Customer satisfaction
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Digitalisierung
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Digitization
4
Globalization
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Kundenzufriedenheit
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Market research
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Salespeople
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Verbraucher
4
Vereinigte Staaten
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3
Comparison
3
Competitive strategy
3
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3
Dienstleistungsqualität
3
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3
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Peterson, Robert A.
8
Chin, Wynne W.
3
Hoyer, Wayne D.
2
Wilson, William Raft
2
Albaum, Gerald S.
1
Beal, Daniel J.
1
Beltramini, Richard F.
1
Bregman, Robert
1
Chowa, Charles
1
Geiger-Oneto, Stephanie
1
Kim, Yeolib
1
King, Ruth C.
1
Lemieux, James
1
Peng, David Xiaosong
1
Peterson, Robert Allen
1
Schilhavy, Richard A. M.
1
Sundie, Jill M.
1
Umesh, U. N.
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Villarreal, Ricardo
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Fundamentals of marketing research ; Vol. 4
1
International journal of electronic commerce : IJEC
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
1
Journal of operations management
1
Journal of the Academy of Marketing Science
1
The role of affect in consumer behavior : emerging theories and applications
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ECONIS (ZBW)
11
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1
Schadenfreude as a consumption-related emotion : feeling happiness about the downfall of another's product
Sundie, Jill M.
;
Ward, James C.
;
Beal, Daniel J.
;
Chin, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 356-373
Persistent link: https://www.econbiz.de/10003883916
Saved in:
2
The effect of controversial global sourcing practices on the ethical judgments and intentions of US consumers
Bregman, Robert
;
Peng, David Xiaosong
;
Chin, Wynne W.
- In:
Journal of operations management
36
(
2015
),
pp. 229-243
Persistent link: https://www.econbiz.de/10011308385
Saved in:
3
Do customers identify with our website? : the effects of website identification on repeat purchase intention
King, Ruth C.
;
Schilhavy, Richard A. M.
;
Chowa, Charles
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10011497351
Saved in:
4
Electronic marketing and the consumer
Peterson, Robert Allen
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000626728
Saved in:
5
The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A.
(
ed.
);
Hoyer, Wayne D.
(
contributor
); …
-
1986
Persistent link: https://www.econbiz.de/10000696835
Saved in:
6
The concept and marketing implications of Hispanicness
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
Saved in:
7
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
-
2007
Persistent link: https://www.econbiz.de/10003540639
Saved in:
8
Purchase deadline as a moderator of the effects of price uncertainty on search duration
Lemieux, James
;
Peterson, Robert A.
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009273118
Saved in:
9
Reflections on the role of affect in consumer behavior
Peterson, Robert A.
- In:
The role of affect in consumer behavior : emerging …
,
(pp. 141-159)
.
1986
Persistent link: https://www.econbiz.de/10001262644
Saved in:
10
A meta-analysis of online trust relationships in e-commerce
Kim, Yeolib
;
Peterson, Robert A.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 44-54
Persistent link: https://www.econbiz.de/10011695178
Saved in:
1
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