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Marketing innovation: a resour...
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Konsumentenverhalten
Marktforschung
42
Market research
41
Consumer behaviour
36
Brand management
31
Markenführung
30
Theorie
27
Theory
27
Marketing theory
25
Marketingtheorie
25
Brand image
20
Markenimage
20
Beziehungsmarketing
16
Marketingmanagement
16
Relationship marketing
16
Innovation
15
Marketing management
15
USA
15
United States
15
Marketing
14
Brand
13
Lieferantenmanagement
12
Supplier relationship management
12
Markenartikel
11
Naresh K. Malhotra
11
B-to-B-Marketing
9
Business-to-business marketing
9
Corporate reputation
9
India
9
International marketing
9
Bibliometrics
8
Bibliometrie
8
Firmenimage
8
Indien
8
Innovation management
8
Innovationsmanagement
8
Marketingforschung
8
Nachhaltige Entwicklung
8
Sustainable development
8
Emerging economies
7
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Article
29
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6
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26
Aufsatz in Zeitschrift
26
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3
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3
Reprint
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Case study
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1
Collection of articles written by one author
1
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1
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1
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Language
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English
35
Author
All
Malhotra, Naresh K.
20
Gupta, Suraksha
15
Foroudi, Pantea
5
Agarwal, James
3
Sheth, Jagdish N.
3
Dash, Satyabhushan
2
Foroudi, Mohammad Mahdi
2
Jain, Arun K.
2
Jin, Zhongqi
2
Maity, Moutusy
2
Melewar, T. C.
2
Mishra, Abhishek
2
Ozdemir, Sena
2
Pinson, Christian
2
Rawal, Saurabh
2
Sinha, P. K.
2
Abuelmaatti, Aisha
1
Agnihotri, Arpita
1
Agrarwal, James
1
Alamanos, Eleftherios
1
Alpert, Frank
1
Bebek, Gaye
1
Bhattacharya, Saurabh
1
Brakus, J. Joško
1
Cao, Dongmei
1
Chai, Joe Choon Yean
1
Chiang, Jeongwen
1
Craig, C. S.
1
Cyr, Dianne J.
1
Czinkota, Michael R.
1
Das, Gopal
1
Dash, Satyabhusan
1
Dass, Mayukh
1
Dennis, Charles
1
Jacoby, Jacob
1
Jain, Avinash
1
Jiang, Yushi
1
Johar, Gita V.
1
Kanungo, Rama Prasad
1
Kim, Sung S.
1
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Journal of business research : JBR
8
Journal of retailing
3
Journal of economic psychology : research in economic psychology and behavioral economics
2
Legends in marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review : an international journal
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
Journal of retailing and consumer services
1
Legends in consumer behavior
1
Management international review : mir ; journal of international business
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
Working paper / Indian Institute of Management, Ahmedabad
1
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ECONIS (ZBW)
35
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1
Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
2
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
3
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
4
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
5
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
6
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
7
The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles
;
Brakus, J. Joško
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
Saved in:
8
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
9
How dispersive opinions affect consumer decisions : endowment effect guides attributional inferences
Xie, Guangming
;
Lü, Kevin
;
Gupta, Suraksha
;
Jiang, Yushi
; …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 621-638
Persistent link: https://www.econbiz.de/10013270700
Saved in:
10
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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