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Konsumentenverhalten
SME
51,838
KMU
51,323
Relationship marketing
26,351
Beziehungsmarketing
25,676
Brand management
17,731
Consumer behaviour
17,360
Markenführung
17,318
Deutschland
11,374
Brand image
11,224
Markenimage
11,112
Ghana
10,806
Germany
10,072
Klein- und Mittelbetrieb
8,514
Markenartikel
8,276
Brand
8,244
Unternehmenserfolg
7,854
Firm performance
7,744
Innovation
6,137
Customer satisfaction
6,033
Kundenzufriedenheit
5,948
Theorie
5,899
Theory
5,876
Performance
5,089
Entrepreneurship
4,896
USA
4,890
United States
4,687
Entrepreneurship approach
4,588
performance
4,510
Service quality
4,443
Dienstleistungsqualität
4,414
Unternehmensgründung
4,180
Marketingmanagement
4,118
Marketing management
4,078
Business start-up
3,948
Unternehmensfinanzierung
3,917
Social Web
3,891
Social web
3,887
Corporate finance
3,872
Innovationsmanagement
3,813
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2,705
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14,189
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2,990
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8
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971
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438
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312
Arbeitspapier
307
Conference paper
142
Konferenzbeitrag
142
Collection of articles of several authors
132
Sammelwerk
132
Aufsatzsammlung
98
Reprint
77
Case study
54
Fallstudie
54
Konferenzschrift
36
Bibliografie enthalten
35
Bibliography included
35
Collection of articles written by one author
23
Sammlung
23
Conference proceedings
20
Handbook
19
Handbuch
19
Lehrbuch
19
Textbook
14
Ratgeber
11
Glossar enthalten
10
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10
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9
Festschrift
7
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5
Übersichtsarbeit
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English
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Han, Heesup
53
Phau, Ian
46
Hollebeek, Linda D.
40
Loureiro, Sandra Maria Correia
38
Huber, Frank
37
Bang, Nguyen
35
Mattila, Anna S.
32
Usman, Osly
32
Ko, Eunju
30
Kumar, V.
30
Melewar, T. C.
30
Verhoef, Peter C.
30
Wiedmann, Klaus-Peter
30
Dawes, John
28
Diamantopoulos, Adamantios
27
Bauer, Hans H.
26
Herrmann, Andreas
26
Sarkar, Abhigyan
26
Swoboda, Bernhard
25
Keller, Kevin Lane
24
Ahn, Jiseon
22
Gierl, Heribert
22
Japutra, Arnold
22
Prentice, Catherine
22
Romaniuk, Jenni
22
Sreejesh, S.
22
Veloutsou, Cleopatra
22
Guzman, Francisco
21
Gázquez-Abad, Juan Carlos
21
Paul, Justin
21
Rather, Raouf Ahmad
21
Bagozzi, Richard P.
20
Eisingerich, Andreas B
20
Klaus, Philipp
20
Wong, IpKin Anthony
20
Foscht, Thomas
19
Grewal, Dhruv
19
Khan, Imran
19
Sarkar, Juhi Gahlot
19
Sattler, Henrik
19
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Springer Fachmedien Wiesbaden
18
American Marketing Association
10
National Bureau of Economic Research
7
IGI Global
6
Information Resources Management Association
6
Verlag Dr. Kovač
5
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Center of Market Oriented Product and Production Management
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Europäische Kommission
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
NetLibrary, Inc
2
OECD / Development Centre
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Springer-Verlag GmbH
2
Technische Universität Dresden
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Bertelsmann Stiftung
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
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Journal of business research : JBR
739
Journal of retailing and consumer services
696
The journal of brand management : an international journal
322
The journal of product & brand management
314
International journal of hospitality management
224
Psychology & marketing
195
Asia Pacific journal of marketing and logistics
149
European journal of marketing : EJM
132
Journal of the Academy of Marketing Science
129
The journal of services marketing
127
Marketing intelligence & planning
119
Journal of strategic marketing
116
Cogent business & management
112
Journal of marketing communications
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Journal of marketing
107
Journal of retailing
102
Journal of travel and tourism marketing
101
Journal of international consumer marketing
95
International journal of internet marketing and advertising : IJIMA
91
SpringerLink / Bücher
89
Journal of hospitality marketing & management
88
The journal of consumer marketing
88
The international review of retail, distribution and consumer research
87
International journal of contemporary hospitality management
86
The service industries journal
85
International journal of retail & distribution management
84
Journal of fashion marketing and management
84
Marketing letters : a journal of research in marketing
84
International journal of consumer studies
83
Journal of marketing management : MM
81
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
79
Journal of global marketing
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
75
Industrial marketing management : the international journal for industrial and high-tech firms
74
International marketing review
74
Journal of consumer research : JCR ; an interdisciplinary bimonthly
72
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
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ECONIS (ZBW)
17,172
EconStor
6
OLC EcoSci
5
BASE
3
USB Cologne (EcoSocSci)
1
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date (oldest first)
1
New measure of
brand
equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
2
Measuring customer-based
brand
equity in traditional herbal medicine market in Kumasi,
Ghana
Oppong, Peter Kwasi
;
Phiri, Maxwell A.
- In:
African journal of business and economic research : AJBER
13
(
2018
)
3
,
pp. 115-133
Persistent link: https://www.econbiz.de/10012055987
Saved in:
3
Impact of
brand
awareness and association on loyalty : the role of equity in plant medicine market in Kumasi,
Ghana
Oppong, Peter
;
Phiri, Maxwell
- In:
African journal of business and economic research : AJBER
13
(
2018
)
2
,
pp. 163-181
Persistent link: https://www.econbiz.de/10012003552
Saved in:
4
Investigating the linkage between relationship quality dimensions,
brand
awareness, and
brand
image : an emerging African market perspective
Ledikwe, A.
;
Roberts-Lombard, M.
- In:
African journal of business and economic research : AJBER
17
(
2022
)
2
,
pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
Saved in:
5
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
The
brand
orientation-
performance
relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
7
Brand
personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Saved in:
8
Enhancing football brands'
brand
equity
Blumrodt, Jens
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1551-1557
Persistent link: https://www.econbiz.de/10010470498
Saved in:
9
Consumer-
brand
relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
Saved in:
10
Conceptualizing, validating, and managing
brand
equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
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