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eWOM credibility on social networking sites : a framework

Moran, Gillian; Muzellec, Laurent - In: Journal of marketing communications 23 (2017) 2, pp. 149-161

Persistent link: https://www.econbiz.de/10011706465

Edutainment experiences for children in retail stores, from a child’s perspective

Feenstra, Florence; Muzellec, Laurent; Faultrier, … - In: Journal of retailing and consumer services 26 (2015), pp. 47-56

Persistent link: https://www.econbiz.de/10011347845

Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken

Kanitz, Christopher; Muzellec, Laurent; Schade, Michael; … - In: Marketing : ZFP ; journal of research and management 35 (2013) 3, pp. 233-247

Persistent link: https://www.econbiz.de/10009792230

Extending the product placement research agenda : the impact of hypervideo on interactivity and timing of product placement decisions

Lynn, Thoedore; Jaramillo, Artemisa; Muzellec, Laurent - In: The marketing review 14 (2014) 4, pp. 339-360

Persistent link: https://www.econbiz.de/10011444933

When children express their preferences regarding sales channels : online or offline or online and offline?

Boulay, Jacques; Faultrier, Brigitte de; Feenstra, Florence - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1018-1031

Persistent link: https://www.econbiz.de/10010460808

Defining a retailer's channel strategy applied to young consumers

Faultrier, Brigitte de; Boulay, Jacques; Feenstra, Florence - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 953-973

Persistent link: https://www.econbiz.de/10010460818

Mobile technology and its impact on the consumer decision-making journey : how brands can capture the mobile-driven "ubiquitous" moment of truth

Muzellec, Laurent; O'Raghallaigh, Eamonn - In: Journal of advertising research 58 (2018) 1, pp. 12-15

Persistent link: https://www.econbiz.de/10011875486

Children's experiences and parents' perceptions of retailers' mobile applications

Muzellec, Laurent; Feenstra, Florence; Faultrier, … - In: International journal of retail & distribution management 44 (2016) 11, pp. 1118-1131

Persistent link: https://www.econbiz.de/10011640056