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Consumer behaviour
9
Brand management
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Betriebliche Wertschöpfung
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Muzellec, Laurent
8
Boulay, Jacques
4
Faultrier, Brigitte de
4
Feenstra, Florence
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Burmann, Christoph
1
Jaramillo, Artemisa
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Kanitz, Christopher
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Lynn, Thoedore
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Moran, Gillian
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International journal of retail & distribution management
3
Journal of advertising research
1
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1
Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
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The marketing review
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ECONIS (ZBW)
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1
eWOM credibility on social networking sites : a framework
Moran, Gillian
;
Muzellec, Laurent
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011706465
Saved in:
2
Edutainment experiences for children in retail stores, from a child’s perspective
Feenstra, Florence
;
Muzellec, Laurent
;
Faultrier, …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 47-56
Persistent link: https://www.econbiz.de/10011347845
Saved in:
3
Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
Saved in:
4
Extending the product placement research agenda : the impact of hypervideo on interactivity and timing of product placement decisions
Lynn, Thoedore
;
Jaramillo, Artemisa
;
Muzellec, Laurent
- In:
The marketing review
14
(
2014
)
4
,
pp. 339-360
Persistent link: https://www.econbiz.de/10011444933
Saved in:
5
When children express their preferences regarding sales channels : online or offline or online and offline?
Boulay, Jacques
;
Faultrier, Brigitte de
;
Feenstra, Florence
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10010460808
Saved in:
6
Defining a retailer's channel strategy applied to young consumers
Faultrier, Brigitte de
;
Boulay, Jacques
;
Feenstra, Florence
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 953-973
Persistent link: https://www.econbiz.de/10010460818
Saved in:
7
Mobile technology and its impact on the consumer decision-making journey : how brands can capture the mobile-driven "ubiquitous" moment of truth
Muzellec, Laurent
;
O'Raghallaigh, Eamonn
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10011875486
Saved in:
8
Children's experiences and parents' perceptions of retailers' mobile applications
Muzellec, Laurent
;
Feenstra, Florence
;
Faultrier, …
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1118-1131
Persistent link: https://www.econbiz.de/10011640056
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