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Konsumentenverhalten
Relationship marketing
26,367
Beziehungsmarketing
25,581
Customer satisfaction
15,534
Kundenzufriedenheit
13,879
Consumer behaviour
11,669
Service quality
7,829
Dienstleistungsqualität
7,611
Brand management
2,796
Markenführung
2,780
Deutschland
2,585
Germany
2,560
Marketing management
2,480
Marketingmanagement
2,478
Lieferantenmanagement
2,401
Supplier relationship management
2,401
Theory
2,361
Theorie
2,355
Social Web
2,282
Social web
2,282
Brand image
2,166
Markenimage
2,152
Electronic Commerce
2,106
E-commerce
2,040
Online retailing
1,805
Online-Handel
1,805
Online-Marketing
1,779
Internet marketing
1,775
Customer service
1,658
Einzelhandel
1,657
Retail trade
1,655
Vertrauen
1,607
Confidence
1,605
Kundenservice
1,587
Kundenwert
1,580
Customer integration
1,568
Kundenintegration
1,568
Customer value
1,567
USA
1,414
United States
1,376
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5,880
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1,883
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1,811
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6
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156
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156
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62
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16
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Sammlung
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Han, Heesup
71
Mattila, Anna S.
39
Hollebeek, Linda D.
34
Verhoef, Peter C.
28
Loureiro, Sandra Maria Correia
27
Huber, Frank
26
Kumar, V.
25
Usman, Osly
25
Prentice, Catherine
23
Hyun, Sunghyup Sean
21
Wong, IpKin Anthony
21
Bilgihan, Anil
20
Klaus, Philipp
20
Rather, Raouf Ahmad
20
Ahn, Jiseon
19
Bang, Nguyen
19
Gil Saura, Irene
17
Gustafsson, Anders
17
Herrmann, Andreas
17
Mittal, Vikas
17
Swoboda, Bernhard
17
Aksoy, Lerzan
16
Balaji, M. S.
16
Foscht, Thomas
16
Grewal, Dhruv
16
Khan, Imran
16
Prayag, Girish
16
Qu, Hailin
16
Schramm-Klein, Hanna
16
So, Kevin Kam Fung
16
Blut, Markus
15
Hanks, Lydia
15
Lemon, Katherine N.
15
Quach, Sara
15
Sreejesh, S.
15
Wangenheim, Florian von
15
Wu, Luorong
15
Bauer, Hans H.
14
Das, Gopal
14
Jang, Soocheong
14
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Springer Fachmedien Wiesbaden
9
American Marketing Association
8
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
RWTH Aachen
2
Springer-Verlag GmbH
2
University of Madras / Department of Commerce
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
American Economic Association
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Bertelsmann Stiftung
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Customs Co-operation Council
1
Deutsche Bundespost / Postdienst
1
Deutsche Marketing-Vereinigung
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute of Leadership and Management <London>
1
Intergovernmental Maritime Consultative Organization
1
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Journal of retailing and consumer services
569
Journal of business research : JBR
410
International journal of hospitality management
279
The journal of services marketing
155
Journal of hospitality marketing & management
120
Journal of travel and tourism marketing
114
International journal of contemporary hospitality management
110
Cogent business & management
109
Psychology & marketing
103
The journal of product & brand management
101
Journal of the Academy of Marketing Science
90
Asia Pacific journal of marketing and logistics
89
The journal of brand management : an international journal
86
The service industries journal
86
Tourism management : research, policies, practice
84
Journal of strategic marketing
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
Services marketing quarterly
76
Journal of retailing
75
European journal of marketing : EJM
71
Journal of service management
71
The international review of retail, distribution and consumer research
71
Marketing intelligence & planning
68
International journal of electronic marketing and retailing : IJEMR
64
Journal of service research : JSR
62
International journal of retail & distribution management
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
International journal of retail and distribution management
58
Journal of marketing
57
Service business
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
The international journal of bank marketing : IJBM
51
International journal of internet marketing and advertising : IJIMA
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
Journal of internet commerce
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
SpringerLink / Bücher
45
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ECONIS (ZBW)
11,454
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1
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1
Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in the Indian banking sector
Pattanayak, Durgesh
;
Koilakuntla, Maddulety
;
Punyatoya, …
- In:
International journal of quality & reliability management
34
(
2017
)
3
,
pp. 362-377
Persistent link: https://www.econbiz.de/10011694508
Saved in:
2
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
3
Market orientation and service innovation on customer perceived value : the case of supermarket retailers
Yeh, Ying-Pin
- In:
Management research review
39
(
2016
)
4
,
pp. 449-467
Persistent link: https://www.econbiz.de/10011563837
Saved in:
4
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
5
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
6
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
Saved in:
7
Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 13-39
Persistent link: https://www.econbiz.de/10012178358
Saved in:
8
The role of termination fee commitment in developing customer value in the telecommunication industry : an empirical study
Pedreño-Santos, Ana
;
García-Madariaga, Jesús
; …
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10012179191
Saved in:
9
The effects of employee behavior in sustainable service organizations
Disse, Isabel Kittyma
;
Becker-Özcamlica, Hürrem
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1095-1105
Persistent link: https://www.econbiz.de/10013410803
Saved in:
10
Analyzing relationship quality and its contribution to consumer relationship proneness
Olavarría Jaraba, Ana
;
Cambra Fierro, Jesús J.
; …
- In:
Service business
12
(
2018
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10011919757
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