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Konsumentenverhalten
Sports marketing
2,019
Sportmarketing
2,014
Professional sports
998
Profisport
998
Sport
879
Sports
836
Consumer behaviour
686
stock prices
577
Börsenkurs
545
Share price
532
Football
495
Fußball
495
Sportveranstaltung
469
Sport event
460
Sportorganisation
457
Sport organization
456
Sponsorship
432
Sponsoring
431
Stock prices
378
Brand management
324
Markenführung
324
Markenimage
241
Brand image
239
USA
224
event studies
222
United States
221
Sports economics
195
Sportökonomik
195
Beziehungsmarketing
188
Relationship marketing
188
Welt
167
Sportpolitik
165
Germany
164
Sport policy
164
World
164
Deutschland
163
Event study
162
Schätzung
162
Estimation
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7
Graue Literatur
7
Non-commercial literature
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7
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6
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4
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4
Collection of articles of several authors
2
Sammelwerk
2
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English
678
German
8
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Funk, Daniel C.
18
Kunkel, Thilo
18
Ko, Yong Jae
17
McDonald, Heath
16
Biscaia, Rui
14
Drayer, Joris
12
Dwyer, Brendan
12
Kim, Yu Kyoum
12
Kwak, Dae Hee
12
Uhrich, Sebastian
11
Doyle, Jason P.
10
Shapiro, Stephen L.
10
Byon, Kevin K.
9
Greenwell, T. Christopher
9
Heere, Bob
9
Asada, Akira
8
Katz, Matthew
8
Breuer, Christoph
7
James, Jeffrey D.
7
Karg, Adam
7
Koronios, Konstantinos
7
Pedersen, Paul M.
7
Schreyer, Dominik
7
Shuv-Ami, Avichai
7
Ahn, Taesoo
6
Ballouli, Khalid
6
Bennett, Gregg
6
Cho, Heetae
6
Delia, Elizabeth B.
6
Grohs, Reinhard
6
Havard, Cody T.
6
Jang, Wonseok
6
Lee, Joon Sung
6
Yoshida, Masayuki
6
Filo, Kevin
5
Fink, Janet S.
5
Hill, Brad
5
Inoue, Yuhei
5
Koenigstorfer, Joerg
5
Lock, Daniel
5
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IGI Global
1
NMP-Verlag
1
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Journal of sport management : the official journal of the North American Society of Sport Management
77
International journal of sports marketing & sponsorship
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
2
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ECONIS (ZBW)
686
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1
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686
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1
The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong
;
Jin, ChangHyun
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
Saved in:
2
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
3
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
4
Sports sponsorship perceptions : an exploration
Ferrier, Susan
;
Waite, Kathryn
;
Harrison, Tina
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010205378
Saved in:
5
"Ultimate" sponsorship : fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.
;
Brown, Natalie A.
;
Billings, Andrew C.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
Saved in:
6
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
7
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
8
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
9
Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence
Martinez, Richard J.
;
Janney, Jay J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
Saved in:
10
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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