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The influence of relational bonds and innovative marketing on consumer perception : a study of theme parks
Wu, Schwu-ing; Lin, Ting-ru - In: Journal of management and strategy : JMS 5 (2014) 4, pp. 54-67
Persistent link: https://www.econbiz.de/10010440655
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In the consumers' eye : a mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions
Anderson, Kelley Cours; Laverie, Debra A. - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364456
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H. - In: International journal of internet marketing and … 8 (2013) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
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Understanding consumers' social networking site usage
Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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The discourse of online consumer reviews
Vásquez, Camilla - 2014 - 1. publ.
Persistent link: https://www.econbiz.de/10010365700
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
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Online consumer behavior : theory and research in social media, advertising, and e-tail
Scheinbaum, Angeline Close (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009561645
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 161-179
Persistent link: https://www.econbiz.de/10011497572