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Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification

Simmons, Jason M.; Greenwell, T. Christopher; Thorn, … - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 239-256

Persistent link: https://www.econbiz.de/10010391200

Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees

Kim, Ari; Braunstein-Minkove, Jessica R.; Choi, Moonhoon - In: International journal of sport management and marketing … 23 (2023) 4, pp. 290-309

Persistent link: https://www.econbiz.de/10014311057

Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity

Ferguson, Douglas A.; Greer, Clark F. - In: Journal of promotion management : JPM 21 (2015) 1, pp. 64-81

Persistent link: https://www.econbiz.de/10011304629

Television advertising and online search

Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73

Persistent link: https://www.econbiz.de/10010345169

Internet versus television advertising : a brand-building comparison

Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590

Persistent link: https://www.econbiz.de/10010489705

The role of the marketing mix in television media and the concept of "consumer audience"

Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29

Persistent link: https://www.econbiz.de/10010395707

Television advertising and online shopping

Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10011291352

An assessment of video viewership preference of Indian viewers

Jain, Rashmi - In: International journal of Indian culture and business … 24 (2021) 4, pp. 465-480

Persistent link: https://www.econbiz.de/10012799073

And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?

Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276

Persistent link: https://www.econbiz.de/10010187603

A Tear in the Iron Curtain: The Impact of Western Television on Consumption Behavior

Bursztyn, Leonardo; Cantoni, Davide - 2012

. We study private consumption choices focusing on former East Germany, where differential access to Western television was … significant impact of previous exposure to Western television on aggregate consumption levels. However, exposure to Western …

Persistent link: https://www.econbiz.de/10010427639

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