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Konsumentenverhalten
Consumer behaviour
17
Brand management
10
Franchising
10
Markenführung
10
Brand image
7
Markenimage
7
Australia
6
Australien
6
Arbeitsverhalten
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Dienstleistungsqualität
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Internet marketing
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Lieferantenmanagement
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Online-Marketing
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Service quality
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Supplier relationship management
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Value creation
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Arbeitskräfte
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Baby Boomer
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Corporate reputation
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Customer integration
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Customer value
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Firmenimage
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Generation X
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Generation Y
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Holiday behaviour
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International marketing
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Internationales Marketing
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Kundenintegration
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Article
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English
17
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Grace, Debra
17
Ross, Mitchell
6
Shao, Wei
4
Carlini, Joan
3
King, Ceridwyn
3
Weaven, Scott
3
France, Cassandra
2
Gardiner, Sarah
2
Lo Iacono, Joseph
2
O'Cass, Aron
2
Anderson, Sharlene
1
Fox, Melissa
1
Fry, Marie-Louise
1
Griffin, Deborah
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Jayawardena, Nirma Sadamali
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Jones, Ryan
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Quach, Sara
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Ros, Mitchell
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Zimmerman, Peta-Anne
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Journal of retailing and consumer services
3
Health marketing quarterly
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
Journal of financial services marketing : JFSM
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Qualitative market research : an international journal
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ECONIS (ZBW)
17
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1
An examination of consumer embarrassment and repatronage intentions in the context of emotional service encounters
Grace, Debra
- In:
Journal of retailing and consumer services
16
(
2009
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003803115
Saved in:
2
Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra
;
Ross, Mitchell
;
Shao, Wei
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
Saved in:
3
Consumer motivation and luxury consumption : testing moderating effects
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 33-44
Persistent link: https://www.econbiz.de/10011980767
Saved in:
4
Investigating brand visibility in luxury consumption
Shao, Wei
;
Grace, Debra
;
Ros, Mitchell
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 357-370
Persistent link: https://www.econbiz.de/10012026007
Saved in:
5
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
6
Self-regulatory focus and advertising effectiveness
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 612-632
Persistent link: https://www.econbiz.de/10011381699
Saved in:
7
Consumer retirement planning: an exploratory study of gender differences
Grace, Debra
;
Weaven, Scott
;
Ross, Mitchell
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 174-188
Persistent link: https://www.econbiz.de/10003978258
Saved in:
8
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10009511229
Saved in:
9
Travel decision making : an empirical examination of generational values, attitudes, and intentions
Gardiner, Sarah
;
King, Ceridwyn
;
Grace, Debra
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
3
,
pp. 310-324
Persistent link: https://www.econbiz.de/10009749835
Saved in:
10
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
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