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Konsumentenverhalten
India
16
Indien
14
Consumer behaviour
12
Electronic Banking
5
Electronic banking
5
Takeover
5
Übernahme
5
Brand image
4
Brand management
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Corporate Social Responsibility
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Corporate social responsibility
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English
12
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Mann, Bikram Jit Singh
12
Kaur Ghuman, Mandeep
5
Sahni, Sunpreet Kaur
4
Parmar, Yadvinder
2
Ghuman, Mandeep Kaur
1
Rashmi, A.
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Rawat, Jyoti
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S. Saigal, Brinder
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Corporate reputation review : an international journal
1
Global business review
1
International journal of electronic business
1
Journal of marketing communications
1
Metamorphosis : a journal of management research
1
The IUP journal of bank management : IJBM
1
The IUP journal of brand management : IJBRM
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
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Vision : the journal of business perspective
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ECONIS (ZBW)
12
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1
Antecedents of consumer preference for information sources for acquiring corporate information
Kaur Ghuman, Mandeep
;
Mann, Bikram Jit Singh
- In:
Corporate reputation review : an international journal
18
(
2015
)
4
,
pp. 353-371
Persistent link: https://www.econbiz.de/10011476444
Saved in:
2
The moderating impact of gender on the determinants of behavioral intention towards internet banking in India
Mann, Bikram Jit Singh
;
Sahni, Sunpreet Kaur
- In:
The IUP journal of bank management : IJBM
17
(
2018
)
4
,
pp. 7-35
Persistent link: https://www.econbiz.de/10011983419
Saved in:
3
The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh
;
Rawat, Jyoti
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
Saved in:
4
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Saved in:
5
Profiling customers based on their social risk perception : a cluster analysis approach
Kaur Ghuman, Mandeep
;
Mann, Bikram Jit Singh
- In:
Metamorphosis : a journal of management research
17
(
2018
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10011893869
Saved in:
6
Scale development and validation for measuring corporate brand associations
Mann, Bikram Jit Singh
;
Ghuman, Mandeep Kaur
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10010234570
Saved in:
7
Role of trust and customer loyalty in reducing perceived security risk in internet banking
Mann, Bikram Jit Singh
;
Sahni, Sunpreet Kaur
- In:
International journal of electronic business
10
(
2013
)
4
,
pp. 331-354
Persistent link: https://www.econbiz.de/10009790705
Saved in:
8
Profiling adopter categories of internet banking in India : an empirical study
Mann, Bikram Jit Singh
;
Sahni, Sunpreet Kaur
- In:
Vision : the journal of business perspective
16
(
2012
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10010406169
Saved in:
9
Impact of celebrity endorser as in-store stimuli on impulse buying
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
;
Kaur Ghuman, …
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 576-595
Persistent link: https://www.econbiz.de/10012315163
Saved in:
10
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
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