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Konsumentenverhalten
Relationship marketing
26,360
Beziehungsmarketing
25,685
Dienstleistungssektor
12,463
Service industry
11,457
Consumer behaviour
9,603
Customer satisfaction
6,181
Kundenzufriedenheit
6,086
Service quality
5,220
Dienstleistungsqualität
5,155
Deutschland
3,803
Germany
3,564
Customer service
3,468
Theorie
3,148
Theory
3,131
Kundenservice
3,075
Brand management
2,654
Markenführung
2,651
Lieferantenmanagement
2,360
Supplier relationship management
2,359
Innovation
2,161
Social Web
2,105
Social web
2,104
Marketingmanagement
2,001
Marketing management
1,979
Brand image
1,934
Markenimage
1,931
Electronic Commerce
1,903
USA
1,837
E-commerce
1,833
United States
1,752
Online-Marketing
1,627
Internet marketing
1,608
Kundenintegration
1,600
Customer integration
1,598
Einzelhandel
1,543
Dienstleistung
1,528
Kundenwert
1,528
Retail trade
1,528
Customer value
1,499
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1,563
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Aufsatzsammlung
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Case study
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Fallstudie
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Bibliografie enthalten
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Bibliography included
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Konferenzschrift
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Handbook
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Han, Heesup
41
Hollebeek, Linda D.
34
Mattila, Anna S.
32
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
24
Prentice, Catherine
22
Huber, Frank
21
Rather, Raouf Ahmad
20
Gustafsson, Anders
19
Klaus, Philipp
19
Bang, Nguyen
18
Ahn, Jiseon
17
Grewal, Dhruv
17
Usman, Osly
17
Herrmann, Andreas
16
Khan, Imran
16
Lemon, Katherine N.
16
So, Kevin Kam Fung
16
Wangenheim, Florian von
16
Blut, Markus
15
Gil Saura, Irene
15
Mittal, Vikas
15
Quach, Sara
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Walsh, Gianfranco
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Bilgihan, Anil
14
Evanschitzky, Heiner
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
McColl-Kennedy, Janet R.
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Das, Gopal
13
Gong, Taeshik
13
McDonald, Heath
13
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Springer Fachmedien Wiesbaden
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American Marketing Association
8
IGI Global
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Friedrich-Schiller-Universität Jena
2
NetLibrary, Inc
2
RWTH Aachen
2
Springer-Verlag GmbH
2
United States / President's Committee on Consumer Interests
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bergische Universität Wuppertal
1
Bertelsmann Stiftung
1
Books on Demand GmbH <Norderstedt>
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft für Ökologische Kommunikation mbH
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Graduate School of Business Administration
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Haufe-Lexware GmbH & Co. KG
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Institut servisa i potrebitelʹskoe povedenie graždan
1
Institute of Leadership and Management <London>
1
Intergovernmental Maritime Consultative Organization
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Journée de recherche en marketing horloger <8., 2013, Neuenburg, Schweiz>
1
Journée internationale du marketing horloger <17., 2013, La Chaux-de-Fonds>
1
Kanada / Department of Industry, Trade and Commerce
1
Logos Verlag Berlin
1
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Journal of retailing and consumer services
487
Journal of business research : JBR
367
International journal of hospitality management
196
The journal of services marketing
142
The journal of product & brand management
96
Psychology & marketing
88
Journal of the Academy of Marketing Science
86
The journal of brand management : an international journal
84
Journal of hospitality marketing & management
79
Cogent business & management
76
The service industries journal
75
Asia Pacific journal of marketing and logistics
74
International journal of contemporary hospitality management
74
Journal of retailing
72
Journal of strategic marketing
70
Journal of travel and tourism marketing
70
Journal of service management
68
Services marketing quarterly
64
Industrial marketing management : the international journal for industrial and high-tech firms
61
Marketing intelligence & planning
58
The international review of retail, distribution and consumer research
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
European journal of marketing : EJM
55
Tourism management : research, policies, practice
55
Journal of marketing
54
Journal of service research : JSR
53
International journal of retail & distribution management
52
International journal of internet marketing and advertising : IJIMA
48
International journal of electronic marketing and retailing : IJEMR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
SpringerLink / Bücher
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
International journal of retail and distribution management
44
The international journal of bank marketing : IJBM
42
Service business
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
International journal of electronic customer relationship management : IJECRM
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
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Source
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ECONIS (ZBW)
9,547
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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1
A better way to manage customer experience : lessons from the Royal Bank of Scotland
Maklan, Stan
;
Antonetti, Paolo
;
Whitty, Steve
- In:
California management review
59
(
2017
)
2
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697214
Saved in:
2
Impact of customer experience on loyalty : a multichannel examination
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
; …
- In:
The service industries journal
37
(
2017
)
5/6
,
pp. 317-340
Persistent link: https://www.econbiz.de/10011741120
Saved in:
3
Product customization and customer service costs : an empirical analysis
Kumar, Anuj
;
Telang, Rahul
- In:
Manufacturing & service operations management : M & SOM
13
(
2011
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009259970
Saved in:
4
Role of service characteristics in determining the degree of customer involvement : a typology
Chakraborty, Subhajit
;
Kaynak, Hale
- In:
International journal of services and standards
9
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10011283344
Saved in:
5
Foreign or domestic : who provides better customer service?
Poddar, Amit
;
Ozcan, Timucin
;
Madupalli, Ramana Kumar
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10011343386
Saved in:
6
Using strategic idleness to improve customer service experience in service networks
Baron, Opher
;
Berman, Oded
;
Krass, Dmitry
;
Wang, Jianfu
- In:
Operations research
62
(
2014
)
1
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010338548
Saved in:
7
Does relationship matter? : customers' response to service failure
Tsai, Chia-ching
;
Yang, Yung-kai
;
Cheng, Yu-chi
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10010254024
Saved in:
8
An approach to prioritize customer-based, cost-effective service enhancements
Srinivasan, V.
;
Shainesh, G.
;
Sharma, Anand K.
- In:
The service industries journal
35
(
2015
)
13/14
,
pp. 747-762
Persistent link: https://www.econbiz.de/10011439912
Saved in:
9
Retrospective: compatibility management : customer-to-customer relationships in service environments
Martin, Charles L.
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 11-15
Persistent link: https://www.econbiz.de/10011445595
Saved in:
10
A re-examination of service standardization versus customization from the consumer's perspective
Ding, Ying
;
Keh, Hean Tat
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011445604
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