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Konsumentenverhalten
Product placement
449
Product Placement
410
Werbeträger
358
Advertising media
353
Werbewirkung
340
Advertising effects
336
Consumer behaviour
200
Werbung
181
Advertising
152
Brand management
141
Markenführung
141
Deutschland
117
Werbeplanung
98
Advertising planning
94
Germany
94
Online-Marketing
88
Internet marketing
85
Mediaplanung
85
Marketing management
83
Marketingmanagement
83
Markenimage
82
USA
82
United States
82
Brand image
80
Computerspiel
66
Video game
65
Markenartikel
55
Brand
54
Communication media
47
Fernsehwerbung
47
Film industry
47
Filmwirtschaft
47
Kommunikationsmedien
47
Television advertising
47
Fernsehprogramm
46
Theorie
46
Theory
46
Television programme
44
Zielgruppe
42
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Undetermined
96
Free
13
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Article
177
Book / Working Paper
23
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Article in journal
168
Aufsatz in Zeitschrift
168
Aufsatz im Buch
10
Book section
10
Conference paper
4
Hochschulschrift
4
Konferenzbeitrag
4
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Lehrbuch
2
Textbook
2
Thesis
2
Working Paper
2
Case study
1
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1
Fallstudie
1
Sammelwerk
1
Umfrage
1
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English
189
German
12
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Pelsmacker, Patrick de
11
Dens, Nathalie
10
Matthes, Jörg
6
Naderer, Brigitte
6
Reijmersdal, Eva A. van
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Boerman, Sophie C.
4
Chan, Fong Yee
4
De Gregorio, Federico
4
Sung, Yongjun
4
Verhellen, Yann
4
Davtyan, Davit
3
Huber, Frank
3
Hudders, Liselot
3
Lowe, Ben
3
Natarajan, Thamaraiselvan
3
Neijens, Peter C.
3
Petrovici, Dan
3
Schramm, Holger
3
Stephen, Gladys
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Brasel, S. Adam
2
Callison, Coy
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
2
Chatterjee, Patrali
2
Coker, Kesha K.
2
Gillespie, Brian
2
Gistri, Giacomo
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
2
Martí-Parreño, José
2
Meyer, Frederik
2
Muehling, Darrel D.
2
Muzellec, Laurent
2
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International journal of advertising : the quarterly review of marketing communications
18
Journal of promotion management : JPM
16
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing communications
7
The journal of brand management : an international journal
7
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : innovations in planning and applied research
4
Marketing intelligence & planning
4
Psychology & marketing
4
The journal of product & brand management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising
3
Journal of media business studies
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
AGMA-Forschungsberichte
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Australasian marketing journal
1
Breaking new ground in theory and practice
1
Cogent business & management
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Centre for Economic Policy Research
1
Enhancing knowledge development in marketing ; Vol. 21
1
Gabler Edition Wissenschaft
1
Handbuch der Marktforschung
1
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ECONIS (ZBW)
200
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1
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
2
Profiling the australian Google consumer : implications of search engine practices for consumer law and policy
Daly, Angela
;
Scardamaglia, Amanda
- In:
Journal of consumer policy : consumer issues in law, …
40
(
2017
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10011786477
Saved in:
3
Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Hedgcock, William
;
Rao, Akshay R.
;
Chen, Haipeng
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10003860652
Saved in:
4
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
5
Mediaplanung
: methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
6
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
Saved in:
7
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
8
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
9
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
10
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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