Narrow search
Showing 1 - 10 of 200
Cover Image
Cross-cultural challenges in product placement
Lee, Taejun David; Sung, Yongjun; De Gregorio, Federico - In: Marketing intelligence & planning 29 (2011) 4, pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Cover Image
Profiling the australian Google consumer : implications of search engine practices for consumer law and policy
Daly, Angela; Scardamaglia, Amanda - In: Journal of consumer policy : consumer issues in law, … 40 (2017) 3, pp. 299-320
Persistent link: https://www.econbiz.de/10011786477
Cover Image
Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Hedgcock, William; Rao, Akshay R.; Chen, Haipeng - In: Journal of marketing research : JMR 46 (2009) 3, pp. 330-343
Persistent link: https://www.econbiz.de/10003860652
Cover Image
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa; Drakatos, Nikolaos - In: Journal of marketing communications 15 (2009) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Cover Image
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz (contributor);  … - 2007 - 5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Cover Image
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf; Roth, Simone; Strödter, Kristina - In: International advertising and communication : current …, (pp. 69-88). 2006
Persistent link: https://www.econbiz.de/10003378104
Cover Image
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni; Gugel, Craig - In: Journal of advertising research 50 (2010) 3, pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Cover Image
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 3, pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Cover Image
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Cover Image
Measuring situational triggers of television channel switching
Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150
Persistent link: https://www.econbiz.de/10003989403