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Social media advertising : the role of personal and societal norms in page like ads on Facebook

Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342

Persistent link: https://www.econbiz.de/10013371023

The use of Facebook to promote drinking among young consumers

Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401

Persistent link: https://www.econbiz.de/10010433917

Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context

Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455

Persistent link: https://www.econbiz.de/10012249057

If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443

Persistent link: https://www.econbiz.de/10014513559

Do you want me to watch this ad on social media? : the effects of norms on online video ad watching

Lee, Joonghwa; Kim, Mikyoung; Ham, Chang-Dae; Kim, Soojung - In: Journal of marketing communications 23 (2017) 5, pp. 456-472

Persistent link: https://www.econbiz.de/10011849980

Understanding contextual determinants of likely online advocacy by millennial donors

Chell, Kathleen; Mortimer, Gary; Dang, Thy; … - In: Nonprofit and voluntary sector quarterly : journal of … 53 (2024) 2, pp. 321-347

Persistent link: https://www.econbiz.de/10014581469

Facebook advertisements and purchase of weight-loss products

Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211

Persistent link: https://www.econbiz.de/10010389837

Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform

Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21

value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has … perceived advertising values and attitudes towards Facebook ads on mobile commerce, influenced the intention to buy. … untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines …

Persistent link: https://www.econbiz.de/10013164472

The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media

Hayes, Jameson L.; Brinson, Nancy H.; Bott, Gregory J.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 16-30

Persistent link: https://www.econbiz.de/10013041306

Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users

Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10012385169

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