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What is co-creation? : an inte...
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Relationship marketing
26,364
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Han, Heesup
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Huber, Frank
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Rather, Raouf Ahmad
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Bang, Nguyen
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Klaus, Philipp
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Prentice, Catherine
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Usman, Osly
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Gil Saura, Irene
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Grewal, Dhruv
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Herrmann, Andreas
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Khan, Imran
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Schramm-Klein, Hanna
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So, Kevin Kam Fung
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Lemon, Katherine N.
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Wangenheim, Florian von
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Blut, Markus
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Foscht, Thomas
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Hyun, Sunghyup Sean
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Roy, Sanjit
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Sesé, F. Javier
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Journal of retailing and consumer services
478
Journal of business research : JBR
376
International journal of hospitality management
185
The journal of services marketing
122
The journal of product & brand management
98
The journal of brand management : an international journal
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Cogent business & management
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Journal of strategic marketing
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Journal of travel and tourism marketing
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International journal of contemporary hospitality management
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Asia Pacific journal of marketing and logistics
69
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The service industries journal
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Marketing intelligence & planning
62
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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The international review of retail, distribution and consumer research
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Services marketing quarterly
54
Tourism management : research, policies, practice
54
European journal of marketing : EJM
53
Journal of service research : JSR
50
International journal of electronic marketing and retailing : IJEMR
49
International journal of internet marketing and advertising : IJIMA
49
International journal of retail & distribution management
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of retail and distribution management
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Service business
41
The international journal of bank marketing : IJBM
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
International journal of consumer studies
36
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ECONIS (ZBW)
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OLC EcoSci
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EconStor
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USB Cologne (EcoSocSci)
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1
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm
interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
2
User producer interaction in context
Nahuis, Roel
;
Moors, Ellen H. M.
;
Smits, Ruud
- In:
Technological forecasting & social change : an …
79
(
2012
)
6
,
pp. 1121-1134
Persistent link: https://www.econbiz.de/10009617911
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3
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
4
How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna
;
Evans, Jody
;
Bridson, Kerrie
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
Saved in:
5
Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis
;
Ebrahimi, Pejman
- In:
European journal of international management : EJIM
16
(
2021
)
3
,
pp. 499-528
Persistent link: https://www.econbiz.de/10012667880
Saved in:
6
Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation
Sohail, M. Sadiq
- In:
Middle East journal of management : MEJM
7
(
2020
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10012257949
Saved in:
7
Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina
;
Tang, Liang
;
Bosselman, Robert
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
6
,
pp. 807-838
Persistent link: https://www.econbiz.de/10012053373
Saved in:
8
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
9
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
10
The role of perceived risk in engaging customer and employees for value creation in services
Srivastava, Ritu
;
Banerji, Diptiman
;
Nema, Priyanka
; …
- In:
Vision : the journal of business perspective
28
(
2024
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10014634383
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