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Konsumentenverhalten
Professional sports
6,811
Profisport
6,803
Fußball
2,905
Football
2,896
Sports marketing
2,093
Sportmarketing
2,075
Sport
1,952
Sports
1,874
Sportorganisation
1,143
Sport organization
1,134
Sportökonomik
996
Sports economics
991
Ball game
957
Ballsport
957
Consumer behaviour
956
USA
950
United States
931
Sportveranstaltung
869
Sport event
851
Sportler
760
Athletes
759
Deutschland
656
Sportpolitik
653
Sport policy
651
Germany
642
Theorie
607
Theory
605
Management
568
Sponsoring
526
Sponsorship
525
Competition
476
Arbeitsgruppe
475
Team
474
Wettbewerb
473
Organisation
437
Organization
434
Europa
428
Europe
424
Brand management
382
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488
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117
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Article
861
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92
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Article in journal
832
Aufsatz in Zeitschrift
832
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28
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28
Graue Literatur
25
Non-commercial literature
25
Arbeitspapier
20
Working Paper
20
Hochschulschrift
9
Conference paper
8
Konferenzbeitrag
8
Thesis
7
Collection of articles of several authors
3
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3
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2
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2
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2
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English
940
German
13
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McDonald, Heath
20
Funk, Daniel C.
19
Kunkel, Thilo
19
Dwyer, Brendan
17
Ko, Yong Jae
17
Biscaia, Rui
16
Kim, Yu Kyoum
15
Drayer, Joris
14
Kwak, Dae Hee
13
Schreyer, Dominik
13
Uhrich, Sebastian
13
Shapiro, Stephen L.
12
Byon, Kevin K.
11
Doyle, Jason P.
11
Greenwell, T. Christopher
11
Heere, Bob
10
Humphreys, Brad R.
10
James, Jeffrey D.
10
Torgler, Benno
10
Yoshida, Masayuki
10
Karg, Adam
9
Katz, Matthew
9
Asada, Akira
8
Breuer, Christoph
8
Koronios, Konstantinos
8
Lee, Joon Sung
8
Paul, Rodney J.
8
Wann, Daniel L.
8
Ballouli, Khalid
7
Bennett, Gregg
7
Jang, Wonseok
7
Pedersen, Paul M.
7
Shuv-Ami, Avichai
7
Soebbing, Brian P.
7
Sveinson, Katherine
7
Theodorakis, Nicholas D.
7
Weinbach, Andrew P.
7
Williams, Antonio S.
7
Ahn, Taesoo
6
Alexandris, Kostas
6
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IGI Global
1
NMP-Verlag
1
Published in...
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Journal of sport management : the official journal of the North American Society of Sport Management
100
Sport marketing quarterly : preferred journal of the Sport Marketing Association
93
International journal of sport management and marketing : IJSMM
83
International journal of sports marketing & sponsorship
77
Sport management review
63
European Sport management quarterly : ESMQ
62
Journal of sports economics
44
Journal of business research : JBR
23
International journal of sport finance
14
Sport, Business and Management : an international journal ; SBM
14
Applied economics letters
10
Journal of strategic marketing
9
European journal of marketing : EJM
7
Applied economics
6
Asia Pacific journal of marketing and logistics
6
Journal of marketing management : MM
5
Services marketing quarterly
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of revenue management : IJRM
4
Journal of behavioral and experimental economics
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Journal of risk and financial management : JRFM
4
The service industries journal
4
Eurasian business review
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
Journal for global business advancement : JGBA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
The sports business in the Pacific Rim : economics and policy
3
Working papers / Department of Economics, West Virginia University
3
Applied Marketing Science / Angewandte Marketingforschung
2
Business Guides on the Go
2
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ECONIS (ZBW)
952
OLC EcoSci
1
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953
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1
Sport consumer behavior research : improving our game
Funk, Daniel C.
;
Lock, Daniel
;
Karg, Adam
;
Pritchard, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
Saved in:
2
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
3
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
4
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
7
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
8
Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques
;
Guedes, Francisco …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
Saved in:
9
Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
Saved in:
10
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
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