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Differentiated consumer forgiveness for different corporate social irresponsibility domains : the moderating role of corporate reputation and patriotism
Li, Jinhua; Liu, Li; Qing, Qiankai - In: Journal of retailing and consumer services 69 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013406924
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.; Stohl, Cynthia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
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Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry : the role of corporate reputation
Swaen, Valérie; Démoulin, Nathalie; Pauwels-Delassus, … - In: Journal of business research : JBR 131 (2021), pp. 709-721
Persistent link: https://www.econbiz.de/10012545113
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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Cultural camouflage : how consumers perform concealment practices and blending techniques to insulate cultural membership
Rome, Alexandra; Tillotson, Jack S.; Maurice, Florian - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 605-632
Persistent link: https://www.econbiz.de/10013206725
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Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da; Strehlau, Vivian Iara - In: Journal of international consumer marketing 32 (2020) 3, pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.; Kastanakis, Minas; Rhode, Ann Kristin - In: Journal of business research : JBR 70 (2017), pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
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Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios; Lappas, Theodoros - In: Information systems research : ISR 31 (2020) 2, pp. 412-430
Persistent link: https://www.econbiz.de/10012295004