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Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products
Jun, Jong Woo; Ham, Chang-Dae; Park, Jae Hee - In: Journal of international consumer marketing 26 (2014) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10010344874
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I need the hook-up : the impact of shared race and ethnic identity on the expectations of service quality
Ferguson, Nakeisha S.; Sanders Jones, Janine L.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1285-1307
Persistent link: https://www.econbiz.de/10012395547
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Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Aguirre-Rodriguez, Alexandra; Luna, David; Alvarez, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 303-327
Persistent link: https://www.econbiz.de/10014289839
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Attitudes to other ethnicities among New Zealand workers
Houkamau, Carla; Boxall, Peter F. - In: Cross cultural management : an international journal 22 (2015) 3, pp. 431-446
Persistent link: https://www.econbiz.de/10011312558
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A synthetic framework to study cognitive views of the self and properties of ethnic/cultural identity in consumer behaviour : a review and proposed research agenda
Andronikidis, Andreas - In: The marketing review 13 (2013) 4, pp. 303-328
Persistent link: https://www.econbiz.de/10010346391
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Acculturative stress and consumption-based coping strategies among first-generation Asian-Indian immigrants in the United States
Chakraborty, Swagata; Chattaraman, Veena - In: International journal of consumer studies 46 (2022) 3, pp. 831-849
Persistent link: https://www.econbiz.de/10013177004
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Exogamous weddings and fashion in a rising consumer culture : Kabyle minority dynamics of structure and agency
Ourahmoune, Nacima; Özçaglar-Toulouse, Nil - In: Marketing theory 12 (2012) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10009539202
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark - In: Journal of international marketing 32 (2024) 2, pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130