Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Improvement in higher educatio...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
20
India
8
Indien
8
Low income
6
Niedrigeinkommen
6
Viral marketing
6
Virales Marketing
6
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Social Web
4
Social web
4
Customer satisfaction
3
Developing countries
3
Entwicklungsländer
3
Internet marketing
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Private consumption
3
Privater Konsum
3
Quality management
3
Qualitätsmanagement
3
Six Sigma
3
Voting behaviour
3
Wahlverhalten
3
electronic word of mouth
3
Aspirational consumption
2
BOP
2
Base of the Pyramid
2
Begrenzte Rationalität
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Bounded rationality
2
Brand
2
Brand authenticity
2
Brand awareness
2
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
19
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
20
Author
All
Mukherjee, Srabanti
20
Datta, Biplab
10
Srivastava, Abhinav
4
Jebarajakirthy, Charles
3
Roy, Gobinda
3
Das, Gopal
2
Sengupta, Subhojit
2
Sijoria, Charu
2
Singh, Ramendra
2
Basu, Rituparna
1
Bhattacharya, Sujoy
1
Choudhury, Nanda
1
Das, Prasun
1
Dattab, Biplab
1
Dixit, Saurabh Kumar
1
Eckert, Alex
1
Mishra, Hari Govind
1
Pal, Debdatta
1
Pandey, Devansh
1
Paul, Justin
1
Roy, Diya Guha
1
Shankar, Amit
1
Shrivastava, Avinash K.
1
Zhang, Jonathan Z.
1
more ...
less ...
Published in...
All
International journal of business excellence
2
International journal of consumer studies
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
International journal of business and emerging markets : IJBEM
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
The journal of services marketing
1
The marketing review
1
Tourism planning & development
1
Working paper series : WPS
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Criteria for consumer agglomeration for a new footwear retail : a case study of a regional footwear brand in India
Mukherjee, Srabanti
;
Das, Prasun
- In:
International journal of business excellence
7
(
2014
)
5
,
pp. 626-645
Persistent link: https://www.econbiz.de/10011297079
Saved in:
2
A measure of medical tourism destination brand equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
3
Implications of transaction cost on the consumer choice neuristics : a grounded theory analysis at the Indian bottom of the pyramid
Mukherjee, Srabanti
;
Pal, Debdatta
- In:
International journal of business and emerging markets …
6
(
2014
)
4
,
pp. 286-315
Persistent link: https://www.econbiz.de/10010508063
Saved in:
4
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
5
Aspirational consumption at the bottom of pyramid : a review of literature and future research directions
Srivastava, Abhinav
;
Mukherjee, Srabanti
; …
- In:
Journal of business research : JBR
110
(
2020
),
pp. 246-259
Persistent link: https://www.econbiz.de/10012237845
Saved in:
6
The phenomenon of purchasing second-hand products by the BOP consumers
Mukherjee, Srabanti
;
Datta, Biplab
;
Paul, Justin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012305907
Saved in:
7
Consumption and purchase patterns among bottom of pyramid consumers : propositions, and implications for public policy
Singh, Ramendra
;
Mukherjee, Srabanti
;
Mishra, Hari Govind
-
2017
Persistent link: https://www.econbiz.de/10011724354
Saved in:
8
Consumer decision-making at the base of the pyramid : synthesis of literature and an integrative framework
Choudhury, Nanda
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 271-307
Persistent link: https://www.econbiz.de/10012116406
Saved in:
9
Ethical dimension of customer-based brand equity
Datta, Biplab
;
Mukherjee, Srabanti
- In:
International journal of business excellence
13
(
2017
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10011840426
Saved in:
10
What makes eWOM viral?
Sijoria, Charu
;
Mukherjee, Srabanti
;
Sengupta, Subhojit
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 287-306
Persistent link: https://www.econbiz.de/10011858792
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
