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Can advertisers overcome consumer qualms with virtual reality? : increasing operational transparency through self-guided 360-degree tours
Spielmann, Nathalie; Orth, Ulrich R. - In: Journal of advertising research 61 (2021) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10012642995
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Czech food shoppers' evaluation of domestic and foreign products
Orth, Ulrich R. - In: Agricultural economics 47 (2001) 6, pp. 240-246
Persistent link: https://www.econbiz.de/10001604425
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The influence of nostalgic memories on consumer exploratory tendencies : echoes from scents past
Orth, Ulrich R.; Bourrain, Aurelie - In: Journal of retailing and consumer services 15 (2008) 4, pp. 277-287
Persistent link: https://www.econbiz.de/10003729839
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Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.; Marchi, Renata de - In: Journal of marketing theory and practice 15 (2007) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
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Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca; Kahle, Lynn R.; Orth, Ulrich R. - In: Journal of international marketing 17 (2009) 1, pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
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Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca; Kahle, Lynn R.; Orth, Ulrich R. - In: Vorträge zur Hochschultagung 2009 der Agrar- und …, (pp. 239-246). 2009
Persistent link: https://www.econbiz.de/10003870073
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The influence of evoked nostalgic memories on consumers' response to brand communications
Gal, Steffi - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003872692
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Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80
Persistent link: https://www.econbiz.de/10003987010