Narrow search
Showing 1 - 9 of 9
Cover Image
Factors affecting the effectiveness of cause-related marketing : a meta-analysis
Fan, Xiaojun; Deng, Nianqi; Qian, Yi; Dong, Xuebing - In: Journal of business ethics : JBE 175 (2022) 2, pp. 339-360
Persistent link: https://www.econbiz.de/10012795418
Cover Image
Imagination versus telepresence : consumer patronage intention toward peer-to-peer accommodations in photo-enhanced imaginative conditions and virtual reality contexts
Fan, Xiaojun; Jiang, Xinyu; Deng, Nianqi - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1647-1666
Persistent link: https://www.econbiz.de/10014384373
Cover Image
Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective
Fan, Xiaojun; Chai, Zeli; Deng, Nianqi; Dong, Xuebing - In: Journal of retailing and consumer services 53 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012171905
Cover Image
How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi; Jiang, Xinyu; Fan, Xiaojun - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
Cover Image
Examining the channel choice of experience-oriented customers in omni-channel retailing
Zhao, WenYu; Deng, Nianqi - In: International journal of information systems in the … 12 (2020) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10012182657
Cover Image
In-store service decisions under consumer disappointment aversion
Wang, Junbin - In: Managerial and decision economics : MDE ; the … 43 (2022) 3, pp. 681-695
Persistent link: https://www.econbiz.de/10013166246
Cover Image
Revisiting the showrooming effect on online and offline retailers : the strategic role of in-store service
Wang, Junbin; Wang, Shanshan - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209643
Cover Image
Forecasting the different influencing factors of household food waste behavior in China under the COVID-19 pandemic
Shen, Xiangdong; Wang, Junbin; Wang, Li; Jiao, Chunlan - In: Journal of forecasting 42 (2023) 8, pp. 2322-2340
Persistent link: https://www.econbiz.de/10014432900
Cover Image
Factors influencing consumer behaviour towards store brand : a meta-analysis
Fan, Xiaojun; Qian, Yi; Huang, Pei - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 407-430
Persistent link: https://www.econbiz.de/10009562241